INTERNET/ DIGITAL MARKETING EXPERT COURSE

Training Mode: Classroom and Online

Duration – 4 Months

Description: Internet Marketing Expert Course at Next-G Education is designed under the guidance of IT industry expert or professional of well renowned company. This course is well suited for professional as well as freshers, who are looking their career in Internet Marketing  or Digital Marketing . This Course covers concept of Graphic, Basic HTML Tags, WordPress, On Page SEO, OFF Page SEO, Google Webmaster,Google Analytics,Google Adwords, SMO etc.

This Course is suitable for students who are:

  • looking their career in Digital Marketing Industry
  • have basic knowledge of Computer
  • looking to improve their career prospects.

This course is also best suitable to promote own business or rank in different search engines

WHO CAN JOIN INTERNET MARKETING EXPERT COURSE

  • 12th or Equivalent
  • BCA/MCA, B.Tech, M.Tech, B.sc (IT), B.sc(CS)
  • Diploma Candidates

INTERNET MARKETING EXPERT COURSE DETAILS

Module I

  • Graphic, Web, Development Concept
  • Adobe Photoshop
  • HTML and CSS
  • WordPress Domain and Hosting Concepts

Module II
SEO Introduction
Why does my website need SEO?
How Search Engines Work
Major search engines
Techniques for SEO

  • White Hat
  • Black Hat
  • Gray Hat

Phases in SEO

  • Pre site
  • on page
  • post site
  • off page

Keywords – the Most Important Item in SEO

  • Keyword Length-
  • Keyword Demand
  • Synonyms/Alternative Words
  • Keyword Density
  • How to calculate keyword density
  • Keyword research tools

Module III:
On Page Introduction
On-Page SEO Checklist

  • URL Optimization
  • Title Optimization
  • Meta tags Optimization
  • Description
  • Keyword
  • Author
  • Robot
  • ALT text
  • HTML tags
  • Internal linking strategy
  • Content Optimization
  • Canonical Issue
  • Site Maps
  • Favicon
  • Robot.txt file
  • 301 and 302 redirects.
  • HTML Validation
  • Broken Link Management
  • Usability and accessibility

Other Factors of On Page SEO

  • Content Change
  • Business Address and Telephone Number

Module IV
Off Page Activity

  • Link Building
  • Back link
  • Anchor Text

Types of Links in SEO

  • Inbound Links/ Incoming Links
  • Outbound Links/ External Links
  • Internal Links

Techniques for Link building

  • Social Bookmarking
  • Directory Submission
  • Article Submission
  • Blog Posting
  • Blog Commenting
  • Guest Blogging
  • Press Release Submission
  • Classified Submission
  • Search Engine Submission
  • Picture Sharing
  • Document Sharing(PPT Sharing)
  • RSS Submission
  • Q and Ans. Posting
  • Business Listing
  • Local Listing
  • Video Submission
  • Forum Posting
  • Link Exchange

Module V

  • Social Media Optimization
  • SMO Introduction
  • Importance of Social Sites
  • Social Page Cretion
  • Promotion on Social Sites

Module VI
Site setup for SEO
Managing redirection of pages and websites
Content Quality Checkup
CMS Websites Benefits or Limitation

Module VII
Tools in SEO

Google Analytic tools

  • Site Setup for Analytic
  • Implementation of Tracking Code on Website
  • Linking Google Analytics to Search Console
  • Real Time Analysis in analytics
  • Detailed Analysis of Audience through Analytics
  • Detailed Analysis of Acquisition
  • Detailed Analysis of Behavior in Analytics
  • Detailed Analysis of Conversions
  • Linked Analytics through Ad words

Google Webmaster tools

  • Linked Website through Search Console
  • Search Appearance  in Webmasters
  • Analysis Performance
  • Url Inspection
  • Coverage
  • Sitemaps Submission for indexing
  • Internal and External Link Analysis
  • Ownership Verification
  • Website Indexing
  • Fetching New URL

ALEXA

WOORANK

Developers Google

  • Speed
  • Page Speed
  • Insights

Module VIII
Google Algorithm

  • Hummingbird
  • Mobile Friendly Update
  • Panda Update
  • Penguin Update
  • Pigeon Update
  • Payday Update
  • Pirate Update
  • EMD (Exact Match Domain) Update
  • Top Heavy Update
  • AMD

Module IX
Online Marketing : Bing Ads & Google AdWords

Google AdWords

  • Importance of Online Marketing
  • Create First Campaign
  • Ads Groups
  • ADS and Extensions
    • Location Extensions
    • Call Extensions
    • Social Extensions
    • Product Extensions
    • Seller Ratings
    • Sitelinks
    • Dynamic Search Ad Extensions

 

Module X

  • Email Marketing
  • Importance of E-Mail Marketing
  • E-Mail Configuration

Module XI

Online Reputation Management

Module XII Live Project Work

What you will learn?

  • Learn key attributes of digital marketing: SEO, SMO, PPC, ORM
  • Latest strategic to get higher rank in search engines
  • Make you company, organization, institute, as a brand
  • Keyword mapping for different pages
  • EMD concepts, to make your website much better on smart devices
  • Increase Social media presence on different platform’s like: Facebook, twitter, LinkedIn, YouTube, Pinterest, Instagram etc.
  • Google analytics & Webmasters Concepts
  • Email-Marketing
  • Online Reputation Management

CAREER OPTIONS

SEO EXPERT, SEO PROFESSIONAL. ON PAGE SEO EXPERT, OFF PAGE SEO EXPERT, BLOGGING EXPERT, Google Tools Expert, adwords expert, internet marketing expert, smo expert

Key Features of Internet Marketing Expert Course:

  • 6+ Years Expert trainers Teach you
  • Get Practice on Live Project
  • Dedicated Team for Professional Training
  • Placement Assistance
  • Learn SEO according to search engine guidelines
  • Tips and tricks to rank website keywords in short period of time

Key Features of Courses

1 Year Free Class Retake

Our team welcome, all our trainees to take free of cost class up to 1 year * after training., if they want to improve their skills or if they feel gap in their knowledge.

Money Back Guarantee

If you are facing any type of problem with class, we insure you to give refund ! We always takes a feedback with our trainees after classes. Further they don't love our classes after 3 or 5 , we will try to resolve it other wise we refund less amount.

Fees Installment

Our team always committed to your success, so our institute offers students to pay their fees installment in monthly basis, rather than full amount*.

Professional Instructors

Equipped with more than 5+ years of industry experience our instructors will assure a successful leap in your knowledge, improvement and preparation. Know about our Instructors.

Live Project

Your success will be always be our success. So our institute offers live project training in web designing, web development, software development, android development, internet marketing courses with free domain and Hosting*. In graphic design, video editing, architect courses we help our student to make real time project according to industry requirement.

Maximum Practice Session with free wifi*

Students at Next-G Education can do maximum practice in lab as they wish with proper internet connection. Our Lab Instructors helps during practice. Students can frequently ask any doubt if they are facing issue during practice session.

Free Library Books*

Demo Content

PG and Lodge Facility

At Next-G Education,we make sure for PG or Lodge or Room in very low cost. We always care our students which are coming from different location either they are from India or Outside India. So if your are interested to join our course and looking for Room or PG we definitely provide you in affordable cost. You can also share your arrival details with us in advance for proper adjustment ion few days.

Job Placement

We offers assured job placement to our candidates opting for our all courses. As  Next-G Education, associated partner of Web services, Info web tech, Global Sites Solution. You are invited to do paid internship with us after completion of course or our associated placement departments team provides job for you...


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