Digital Marketing Course

Whether you are a professional requirement to understand digital marketing, business owner to make the most of online channels for your business promotions, traditional marketing experts or trainees to fast track your marketing profession, enter in the digital world or to boost your task possibilities with our job oriented digital marketing courses. We expect participants of our digital marketing courses in Delhi to start working independently as internet marketing experts. We avail with you an introduction to critical digital marketing specializations from mobile marketing, social media marketing, email marketing to PPC and SEO.

What is Digital Marketing?

It’s a technique of marketing of products and service to reach mass customers via digital mediums primarily through the internet but also include mobile phones, display advertising, social media, television, and radio channels.

Digital Marketing

Marketing can be explained as everything connecting with the right audience. In today’s scenario, more or less every person is connected to digital media in a way or the other, digital marketing serves a way to connect to the right users at the right time. Unlike traditional marketing, this new platform of digital marketing offers with 24*7 information about the product and services and has been fruitful for customer and business as well.

Website planning and creation

It refers to researching, analyzing and framing an optimal website which fits the industry requirement and niche. Planning also draws on the selection of tools and pages for the site.

SEO

A practice that increases the quality and quantity of traffic to a website by using natural or organic methods such as content and interactions.

SMM

Using numerous media channels to generate awareness or publicize one’s brand or products or services. Best way to do it by using social media channels like Facebook, Twitter, etc.

SMO

A course of rationalizing or optimizing one’s website so that it can be made public on various media channels.

SEM

It is also a type of internet marketing which is used for website visibility using the paid medium.

  • PPC: It is an acronym for Pay Per Click, a marketing tool made use of for promoting one’s site or organization. It is nothing but an advertising and marketing model where advertisers pay every single time whenever their ad gets clicked by the end-user.
    1. CPC: an advertisement model used to get more traffic to one’s website, in this advertiser pay to the publisher of content for every click he/she arrives.
    2. CPM: another advertisement model used to get more traffic to one’s website, in this advertiser pay to the publisher of an ad for every time ad gets displayed.

We design and develop our training courses as per the latest industry standards that define the digital skills required of all professionals. We deliver best practices, theory and applied skills.

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