Advance Ecommerce Master Course
Training Mode | Regular | Fasttrack | Crash | Brochure |
---|---|---|---|---|
Classroom | Online | 18 Months | 12 Months | 9 Months | Download |
Module-1 Ecommerce Essential
Ecommerce Intro
- Introduction
- Traditional Ecommerce vs Modern Ecommerce
- components of ecommerce in design
- design issues in ecommerce
Business Models in Ecommerce
- B2B
- B2C
- C2C
- C2B
Payment Gateway in Ecommerce
- COD
- Credit Card Payment Process
- Debit Card
- E-Money
- EFT
Security Threats in Ecommerce
- Credit/Debit card frauds
- Data Misuse
- Attacks In E-Cash
- POS Theft
Database Model for Ecommerce
- Row modeling
- EAV Model
Commerce Value Chain
- Intro
- Components of Commerce Value Chain
Module-2 Graphic & Web Design of Ecommerce Website
Module 1: Introduction to Photoshop
- Raster And Vector
- Set Image Size, Unit, Resolution & Color Mode
- Color Profile
- Photoshop Overview
Module 2: Selection
- Make Selection With Tools
- Rectangular Marquee
- Elliptical Marquee
- Single Row
- Single Column
- Lasso
- Polygonal Lasso
- Magnetic Lasso
- Quick Selection
- Magic Wand
Module 3: Crop & Select Color
- Crop Tool
- Perspective Crop
- Slice
- Slice Selection
- Eyedropper
- Color Sampler
Module 4: Image Editing Tools & Color Correction
- Spot Healing
- Healing
- Patch
- Content-Aware Move
- Red Eye
- Adjustments
- Brightness/Contrast
- Levels
- Curves
- Exposure
- Vibrance
- Hue/Saturation
- Color Balance
- Black & White
- Photo Filter
- Channel Mixer
- Color Lookup
Module 5: Brush Tools
- Brush
- Create Brush
- Upload Brush
- Use Brush Setting
- Pencil
- Color Replacement
- Mixer Brush
- Clone Stamp
- Pattern Stamp
- Eraser
- Background Eraser
- Magic Eraser
- Blur
- Sharpen
- Smudge
- Dodge
- Burn
- Sponge
Module 6: Color
- Fill Color In Selection
- Pattern
- Gradient
- Paint
- Bucket
Module 7: Create Path
- Use Pen
- Freeform Pen Tool
- Add Anchor Point
- Convert Point
Module 8: Text
- Use Horizontal & Vertical Type
- Use Horizontal & Vertical Type Mask
- Character & Paragraph Palette
- Font Size
- Font Family
- Font Style
- Leading
- Kerning
- Tracking
- Horizontal & Vertical Scale
- Baseline Shift
- Paragraph Align
- Left & Right Indent
- Before & After Paragraph Space
Module 9: Create Shape
- Rectangle
- Rounded Rectangle
- Ellipse
- Polygon
- Line
- Custom Shape Create And Add Shape
Module 10: Work Mask
- Clipping Mask
- Layer Mask
- Type Mask
- Vector Mask
- Quick Mask
Module 11: Layer Style
- Bevel & Emboss
- Stroke
- Inner Shadow
- Inner Glow
- Satin
- Color Overlay
- Gradient Overlay
- Pattern Overlay
- Outer Glow
- Drop Shadow
Module 12: Practice Work
- Create Banner
- Poster
- Mobile App UI
- Website UI (Responsive)
- Social Media Post
Module 13: Filter
- Filter Gallery
- Camera Raw
- Liquify
- Oil Paint
- Vanishing Point
- Blur
- Distort
- Noise
- Pixelate
- Render
- Sharpen
- Stylize
Module 14: 3D
- Create 3D Shape
- 3D Text
- 3D Custom Shape
- Apply Texture
- Use 3D Material Eyedropper
- Use 3D Material Drop
Module 15: Use Adv. Option
- Action
- Animation
- Create GIF File
Module 16: Export File In
- .Psd
- .Jpg
- .Png
- .Gif
INTRODUCTION TO HTML
- What is static/Dynamic Website
- What is SEO Friendly Website
- What is a Responsive Website
- What is HTML
- HTML4 VS HTML5
- EDITORS IN HTML
WORKING WITH BASIC TAGS
- DOCTYPE In HTML
- Tag and Attributes
- Title and Meta tag
- Headings and Paragraph
- Formatting Tags
- EDITORS In HTML
ANCHORS AND HYPERLINKS
- Internal link
- External link
- Text link
- Image link
- Email link
- Phone link
- Target attribute
WORKING WITH LISTS
- Ordered List
- Unordered List
- Definition List
- Nested List
- List Attributes
WORKING WITH GOOGLE MAP & YOUTUBE
- Google Map Insertion in Webpage
- Youtube Video Insertion in Webpage
WORKING WITH TABLES
- Creating Tables on a Web Page
- Altering Tables and Spanning Rows & Columns
- Placing Images & Graphics into Tables
- Aligning Text & Graphics in Tables
- Adding a Background Color
WORKING WITH HTML FORM
- HTML Input tags
- HTML Input Attributes
- Setting up form
- Form attributes
- Submit and Reset Button
HTML5 SEMANTIC TAGS
- Header and footer tag
- Section tag
- Figure and figcaption
- Nav and aside tag
HTML5 AUDIO & VIDEO
- Audio Tag
- Video Tag
HTML5 API'S
- Drag & Drop
- Local Storage
- Geolocation
COURSE CONTENTS OF CSS
INTRODUCTION TO CSS
- What is CSS?
- How CSS Works?
- Types of CSS,Internal,Inline,External
- CSS Selectors
- Comments In CSS
- How to Link External CSS
WORKING WITH BASIC CSS PROPERTIES
- Selectors: Class or Elements
- Colors
- Height / Width
- Border
- Margin and Padding
- CSS Box Model
WORKING WITH WEB LAYOUTS
- Aligning Div
- Two Div Align
- Three Div Align
- Four Div Align
- Use of floats
- Clearing float
- Inline or Block Element
WORKING WITH BACKGROUND,GRADIENT OR IMAGE SPRITE
- Background Color
- Background Image
- Background Position
- Background Attachment
- Gradient Colors
- Image Sprite
WORKING WITH TEXT PROPERTIES
- Text Alignments
- Line height(Leading)
- Letter Spacing(Kerning)
- Font Family
- Font Size with Font Weight
- Tips For Improving Text Readability
WORKING WITH ICONS & FONTS
- Use of Font Awesome
- Use of Flat Icons
- Use of Google Fonts
WORKING WITH MENUS AND POSITIONS
- Static Position
- Fixed Position
- Absolute Position
- Relative Position
- Creating Menu
- Menu With Multi Dropdown
WORKING WITH BORDER AND SHADOW
- Border
- Border Image
- Rounded Corner
- Box Shadow
- Text Shadow
WORKING WITH OUTLINE AND UI
- Outline
- Outline Offset
- Resize
WORKING WITH IMAGE STRETCHING PROBLEM
- Object Fit: Fill
- Object Fit: Contain
- Object Fit: Cover
WORKING WITH HTML FORM & CSS
- labels with inputs
- Form-based selectors
- Changing properties of form elements
- Formatting text in forms
- Formatting inputs
- Formatting form areas
- Changing the appearance of buttons
- Laying out forms
WORKING WITH 2D & 3D TRANSFORMS
- Translate
- Rotate
- Skew
- Scale
WORKING WITH HOVER,TRANSITIONS & ANIMATIONS
- Hover Effects
- Transitions
- Animations
- Creating Web Ads Using Animation
INTRODUCTION TO BOOTSTRAP
- What is a Responsive Website
- What is Bootstrap
- Where to Download
- How to Use Bootstrap
- Bootstrap Directory Structure
WORKING WITH GRID IN BOOTSTRAP
- What is Grid System
- Use of Grid System
- Small, medium, large Grid System
- Container Vs Container-fluid
WORKING WITH IMAGES, TEXT, TABLES
- Image responsive
- Rounded image
- Circle image
- Text-align
- Text colors
- Responsive table
WORKING WITH BOOTSTRAP FORM
- Labels
- Form inputs
- Input classes
- Type of buttons
- Form layouts
WORKING WITH WEB LAYOUTS, MENUS
- Container Layout
- Container Fluid Layout
- Proper Use of Rows and Columns
- Menu
- Single Dropdown Menu, Multilevel Dropdown Menu
- Mobile Menu / Collapse Menu
WORKING WITH SLIDER, TAB PANEL, MODAL BOX
- Responsive Slider
- Tab Panel
- Modal Box
- Menu
- Single Dropdown Menu, Multilevel Dropdown Menu
WORKING WITH CSS HELPERS, RESPONSIVE UTILITIES
- Class Helpers
- Responsive Utilities
Module-3 Advance user interface of ecommerce website
INTRODUCTION TO JAVASCRIPT
- What is Javascript
- Use Of Javascript in Web Development/Designing
- Javascript vs Ecmascript
- Developer Console
- How To Use Javascript
JAVASCRIPT BASICS
- Variables
- Let,var,const
- Hoisting
- Data Types (Premitive,Non-Premitive types)
- Operators
- Pop Ups (alert,prompt,confirm)
JAVASCRIPT CONDITIONS,LOOPS
- If condition
- If else condtions
- Nested if else
- Switch statement
- While loop
- For loop
- Operators
- Pop Ups (alert,prompt,confirm)
JAVASCRIPT ARRAY,STRING
- What is Array
- Accessing array
- Array methods
- What is string
- Accessing string
- String methods
JAVASCRIPT FUNCTIONS
- What is function
- Function with arguments
- Return function
- Cosure
- Higher order / callback function
JAVASCRIPT OBJECTS,CLASS,INHERITANCE
- What is objects
- When to use object
- How to use object
- Getters and setters
- Prototypal inheritance
- Native prototype
- Methods for prototype
- Class inheritance
JAVASCRIPT EVENTS
- Mouse Events
- Input Events
- Click Events
- Load Events
- Keyboard Key Events
JAVASCRIPT DOM (HTML AND CSS MANIPULATION)
- What is DOM
- DOM Selectors
- DOM with HTML
- DOM with CSS
- DOM Animations
- DOM Nodes
- DOM Nodes Collections
JAVASCRIPT BOM (WINDOW EVENTS)
- What is BOM
- BOM Screen
- BOM Location
- BOM History
- BOM Navigator
- BOM Cookies
- BOM Timings
JAVASCRIPT AJAX AND JSON
- What is AJAX
- Ajax XMLHttp
- Ajax Request
- Ajax Response
- Ajax XML Files
- What is JSON
- JSON vs XML
- JSON Data Types
- JSON Parse
- JSON Stringify
- JSON Objects
- JSON Array
- JSON HTML
- JSON JSONP
JAVASCRIPT ADVANCE CONCEPTS
- This keyword
- Closure in detail
- Immediately Invoked Function [removed]IIFE)
- Event Bubbling vs Event Capturing
- Apply,call and bind methods
- Variable scope and hoisting
- Object in details
- Callback (higher order) function
- Ecmascript
- HTML API's
INTRODUCTION TO JQUERY
- What is Jquery
- Use Of Jquery in Web Development/Designing
- How to Use Jquery
- Javascript vs Jquery
JQUERY BASICS AND SECTORS
- Jquery Syntax
- Jquery Variable
- Class selector
- Element selector
- Id selector
- Attribute selector
- Other selectors
JQUERY EFFECTS
- Hide/show
- Sliding
- Fading
- Switch statement
- Animate
- Stop()
- Callback
- Chaining
JQUERY EVENTS
- Mouse Events
- Input Events
- Click Events
- Load Events
- Keyboard Key Events
JQUERY (HTML AND CSS MANIPULATION)
- Jquery Get Content
- Jquery Set Content
- Jquery Add
- Jquery Remove
- Jquery CSS and CSS Classes
- Jquery Dimensions
JQUERY TRAVERSING
- Jquery Traversing
- Ancestors
- Descendants
- Siblings
- Filtering
JQUERY AJAX
- Jquery with AJAX
- Jquery load
- Jquery Get/POST
JQUERY UI BASICS
- Introduction to Jquery UI
- How to Use
JQUERY UI INTERACTIONS
- Jquery UI Draggable
- Jquery UI Droppable
- Jquery UI Resizeable
- Jquery UI Selectable
- Jquery UI Sortable
JQUERY UI WIDGETS
- Jquery UI Accordion
- Jquery UI Autocomplete
- Jquery UI Button
- Jquery UI Checkboxradio
- Jquery UI Control group
- Jquery UI Datepicker
- Jquery UI Dialogue
- Jquery UI Menu
- Jquery UI Progressbar
- Jquery UI Selectmenu
- Jquery UI Slider
- Jquery UI Spinner
- Jquery UI Tabs
- Jquery UI Tooltips
JQUERY UI EFFECTS
- Jquery UI Add Class
- Jquery UI Color Animation
- Jquery UI Easing
- Jquery UI Effect
- Jquery UI Hide
- Jquery UI Remove Class
- Jquery UI Show
- Jquery UI Switch Class
- Jquery UI Toggle
- Jquery UI Toggle Class
Module-4 Development of ecommerce website
INTRODUCTION TO PHP & LOCAL SERVER INSTALLING
- What is Php
- Server Side vs Client Side Language
- What is server
- Installing xampp/wamp
- Directory Structure of xampp/wamp
PHP BASICS
- Basic Syntax
- Variables
- Echo/print
- Data types
- Operators
PHP CONDITIONS,LOOPS
- If condition
- If else condtions
- Nested if else
- Switch statement
- Do while loop
- While loop
- For loop
- Foreach loop
PHP FUNCTIONS
- What is function
- Function with arguments
- Return function
PHP ARRAY,STRING
- What is Array
- Accessing array
- Array methods
- What is string
- Accessing string
- String methods
PHP FORM & FILE UPLOAD
- Action in form
- Get/post in form
- Form validation
- Sending email
- File handling
- File uploading
- File upload validation
- Multiple file uploading
- File upload with preview
PHP SESSION & COOKIES
- What is Session
- Sending data to another page
- Login using Session
- What is Cookies
- How to set/remove cookies
- Save password example using cookies
COURSE CONTENTS OF MYSQL DATABASE
DATABASE BASICS
- What is Database
- Need of Database
- Tables
- primary key
- Foreign key
- Data types
NORMALIZATION IN DATABASE
- What is Normalization
- Need of Database Normalization
- 1nf
- 2nf
- 3nf
- bcnf
PHP WITH MYSQL
- Mysqli vs mysqli
- Connect to database
- Dreate database
- Drop database
- Select database
- Create table
- Insert data into table
- Update data
- Select data
- Delete data
FILTERING DATA IN MYSQL
- Where
- And
- Or
- Between
- In
- Like
- Limit
- Is null
MYSQL JOINS
- Mysql join
- Inner join
- Left join
- Right join
- Cross join
- Self join
MYSQL GOUPING DATA
- Group By
- Having
- RollUp
MYSQL TRANSACTION
- MySql Transaction
- MySql Table Locking
MYSQL IMPORT & EXPORT
- Import CSV to MySql
- Export Mysql to CSV
CODIGNITER BASICS
- What is Framework
- What is MVC
- Codeigniter vs Core Php
CODIGNITER SETUP & DIRECTORY STRUCTURE
- Installing Codeigniter
- Directory Structure
MODEL,VIEW,CONTROLLER
- What is model
- Where to find model directory
- Creating file in model directory
- How to use model file
- What is view
- Where to find view directory
- Creating file in view directory
- How to use view file
- What is controller
- Where to find controller directory
- Creating file in controller directory
- How to use controller file
WORKING WITH SOME ESSENTIAL FILES
- Autoload file
- Config file
- Database file
- Routes file
WORKING WITH HEADER,FOOTER OR COMMON PART
- Cutting header & Footer
- How to use header & footer in all pages
WORKING WITH EMAIL,FILE UPLOADING,FORM
- Form input values
- Form validation
- Email setup
- File uploading
- Multiple file uploading
CODEIGNITER SESSION & COOKIES
- What is Session
- Sending data to another page
- Login using Session
- What is Cookies
- How to set/remove cookies
- save password example using cookies
WORKING WITH DATABASE
- Database Configuration
- Database Connectivity
- Select data
- Insert data
- Update data
- Delete data
FILTERING DATA IN CODEIGNITER
- Where
- And
- Or
- Between
- In
- Like
- Limit
- Is null
JOINS IN CODEIGNITER
- Inner join
- Left join
- Right join
- Cross join
- Self join
CODEIGNITER GOUPING DATA
- Group By
- Having
- RollUp
CODEIGNITER TRANSACTION
- Transaction
IMPORT & EXPORT
- Import CSV to MySql
- Export Mysql to CSV
- What is Framework
- What is MVC
- Laravel vs Core Php
- Installing Laravel
- Directory Structure
MODEL,VIEW,CONTROLLER
- What is model
- Where to find model directory
- Creating file in model directory
- How to use model file
- What is view
- Where to find view directory
- Creating file in view directory
- How to use view file
- What is controller
- Where to find controller directory
- Creating file in controller directory
- How to use controller file
WORKING WITH SOME ESSENTIAL FILES
- Autoload file
- Config file
- Database file
- Routes file
WORKING WITH HEADER,FOOTER OR COMMON PART
- Cutting header & Footer
- How to use header & footer in all pages
WORKING WITH EMAIL,FILE UPLOADING,FORM
- Form input values
- Form validation
- Email setup
- File uploading
- Multiple file uploading
Laravel SESSION & COOKIES
- What is Session
- Sending data to another page
- Login using Session
- What is Cookies
- How to set/remove cookies
- save password example using cookies
WORKING WITH DATABASE
- Database Configuration
- Database Connectivity
- Select data
- Insert data
- Update data
- Delete data
FILTERING DATA IN Laravel
- Where
- And
- Or
- Between
- In
- Like
- Limit
- Is null
JOINS IN Laravel
- Inner join
- Left join
- Right join
- Cross join
- Self join
Laravel GOUPING DATA
- Group By
- Having
- RollUp
Laravel TRANSACTION
- Transaction
IMPORT & EXPORT
- Import CSV to MySql
- Export Mysql to CSV
Module-5 CMS for ecommerce
WordPress Introduction
- It's Uses
- it's Importance
Installation and Configuration
- Wamp Server Setup/ Xamp Server Setup
- Database Creation
- Uses of WordPress File
- WordPress Dashboard
- Importance of Dashboard
- Install New Theme, Modify New Themes
Detail Dashboard Introduction
- Posts
- Media
- Pages
- Comments
- Appearance
- Themes
- Customize
- Widgets
- Menus
- Editors
- Plugins
- Importance of Plugins and theri uses
- Users
- Add another users
- Tools
- Setting
- General
- Writing
- Reading
- Importance of Permalinks
Pages and Blog's Dashboard in Detail
- Customize and Navigate the Dashboard
- Writing Settings
- Different Editor and Tool Bar
- HTML Editor and Tool Bar
- Text Formatting
- Page's Creation
- Difference Between Pages and Blogs
- Role of Pages and Blogs
How To Manage Visual and Audio Content
- Optimization of Images for Uploading Using SEO
- Upload and Insert an Image
- Insert Images from Web Sources
- Uses of Images in Media Library
- Image Gallery Creation
- Insertion of Audio and Video in Pages and Blogs
Widgets and Plugins Customization
- Uses of Widgets and Plugins
- Importance of Widget Option to build Website
- Manage Sidebar Items Using Widget
- Important Plugins
- How to Install and Activate a Plugin
- How To use Plugins in Websites
Web Page Content Optimization
- Content Creation using Page Builders
- Use of Typography to Enhance Posts and Pages
- Use Images/ Audio/ Video to Enhance Posts and Pages
- Customizing Heater Art with a Built-in-Tool
Home Page Selection and Content Management
- Static Page Setup and Designing
- Add Sliders on Home Page
- Logo, Menus, Body, Footer Content Designing
Maintaining of Website
- Update
- Manually and Automatic Setting
- Install Plugin Upgrades
Basic Theme Editing and Designing
- Resize Images Using CSS
- Heading Color Changes using CSS
- Menu Updation Using CSS
- Header Footer Designing using CSS
- Sidebar
- HTML Mode
- PHP Code
SEO Plugins and Configuration's
- SEO Introduction
- Most Important SEO Plugins
- Google Analytics and Webmasters Setup to Site
- Social Plugins uses and configuration's
- Sitemap Creation using Plugins
Project Work in WordPress Course
- Professional Business/ News/ Blogging/Songs etc.. Website Development
- Woo-Commerce Website Development
Module-6 Digital Marketing of Ecommerce
Module I
Use of HTML in SEO
- What is HTML?
- HTML Tags
- The Declaration
- The HTML Element
- The HTML Element
- The HTML Element
Module II
SEO Introduction
Why does my website need SEO?
How Search Engines Work
Major search engines
Techniques for SEO
- White Hat SEO:
- Black Hat SEO
Phases in SEO
- Pre site activity
- On page activity
- Post site activity
- Off page activity
Keywords – the Most Important Item in SEO
- Keyword Length-
- Keyword Demand
- Synonyms/Alternative Words
- Keyword Density
- How to calculate keyword density
- Keyword research tools
Module III
On Page Introduction
On-Page SEO Checklist
- URL Optimization
- Title Optimization
- Meta tags Optimization
- Description
- Keyword
- Author
- Robot
- ALT text
- HTML tags
- Internal linking strategy
- Content Optimization
- Canonical Issue
- Site Maps
- Favicon
- Robot.txt file
- 301 and 302 redirects.
- HTML Validation
- Broken Link Management
- Usability and accessibility
Other Factors of On Page SEO
- Content Change
- Business Address and Telephone Number
Module IV
Off Page Activity
- Link Building
- Back link
- Anchor Text
Types of Links in SEO
- Inbound Links/ Incoming Links
- Outbound Links/ External Links
- Internal Links
Techniques for Link building
- Social Bookmarking
- Directory Submission
- Article Submission
- Blog Posting
- Blog Commenting
- Guest Blogging
- Press Release Submission
- Classified Submission
- Search Engine Submission
- Picture Sharing
- Document Sharing(PPT Sharing)
- RSS Submission
- Q and Ans. Posting
- Business Listing
- Local Listing
- Video Submission
- Forum Posting
- Link Exchange
Module V
Site setup for SEO
- Managing redirection of pages and websites
- Content Quality Checkup
- CMS Websites Benefits or Limitation
Module VI
Tools in SEO
- Google Analytic tools
- Google Webmaster tools
- Google Developer tools
Module VII
Google Algorithm
Module VIII
Live Progect Work
Module I
Introduction of social platform
Social Media Marketing Strategy
Account Creation
Facebook Page Creation and Marketing
- Facebook Page Creation
- Profiles
- Manage Strong Profiles
- Groups creation and Promotions
- Events Creations and Promotions
- Facebook Community
Facebook Posts
- How to Upload Photo and Video
- How to Create Photo Album
- How to Create a photo Carousel
- How to Create Slideshow
- How to Create an Instant Experience
Facebook ADS Manager
Campaign Name
Buying Type
Campaign Objective
- Awareness
- Consideration
- Conversion
Ad Set
Create New Facebook Ads
- Ad with an image or video
- Ad with multiple images or videos in a carousel
- Collection
- Ad with Existing Post
Budget & Schedule
Audience Targeting
Ads Placement
- Audience Network
Google Plus
- Business Listing
- Creating Strong Profile
- Create Business Page
- Community
- Followers etc..
- Personal Account Creation
- Make Profile Strong
- Creation of Page for business, brand, popularity
- How to write an Article on LinkedIn
- Group Creation and Promotion
- How to get followers
- Create a strong Twitter Personal or Business Page
- Tweets in Twitter
- Advantages of Tweets for Branding
- Use of # tag
- Use of @ tag and its importance
- How to Increase followers
Youtube
- Create a Profile on Youtube
- Create Chanel on youtube
- Customize Your Chanel
- Creations of Playlists in YouTube
- Dashboard
- Section
- Setting
- How to post the video on Public and Private
- How to Solve Copyright Issues
- Analytics
- Youtube Ads
- How To earn money from Youtube
Pint rest
Myspace
Vimeo and other social platforms
Module II
- Facebook Marketing
- LinkedIn account Setup and Advertising
- Twitter account Setup and Advertising
Module III
- Reporting
Google Adwords Fundamentals
Introduction
Keyword Planner
Create Your First campaign
Goal Selection
- Sales
- Leads
- Website Traffic
- Product & Brand Consideration
- Brand awareness and search
- App Promotion
- Create a campaign without a goal's guidance
Campaign types
- Search
- Display
- Shopping
- Video
Locations Targeting
- TARGET
- EXCLUDE
- Near by
Languages
Budget
- Delivery Method
- Standard
- Accelerated
Bidding
Setting
Starts and End Dates
Audience targeting
Ads Extensions
- Site link Extensions
- Callout extensions
- Call extensions
- Structured snippet extensions
- Message extensions
- App extensions
- Promotion extensions
- Location extensions
- Price extensions
Ad Rotation
Ad Schedule
Campaign urls
Ad Group
Keywords
- Broad Match
- Phrase Match
- Exact Match
Create Ads
Demographics
Filter
Segment
Columns
Planning
- Keyword Planner
- Ad Preview and Diagnosis
Shared Library
- Audience manager
- Portfolio bid strategies
- Negative keyword lists
- Shared budgets
- Placement exclusion lists
Bulk Actions
- All bulk actions
- Rules
- Scripts
- Uploads
Measurement
- Conversions
- Google Analytics
- Search attribution
Setup
- Billing & payments
- Business data
- Account access
- Linked accounts
- Preferences
- Google Merchant Center
Module-7 Video editing in ecommerce
Introduction
- Settings in Premiere video files: Formats, codecs
- and video standards
- The video editing workflow
- Understanding projects, sequences, and clips.
The Premiere Interface
- Workspaces in Adobe PremiereThe Source, Program,
- Project and Sequence panels
- Watch a quick edit from beginning to end
- The Tools Panel and the audio meters
Importing and organizing your footage
- Importing single and multiple files and folders
- Adding metadata to clips
- Using the Media Browser
- Creating subclips
Basic Editing Skills
- Creating a new sequence using your clips settings
- Previewing your clips in the Source
- Three-point and drag-and-drop editing
- Working with different image formats
Editing in the Timeline
- Rearranging clips in the timeline
- Understanding tracks and using track select
- Ripple and roll edits
Working with audio
- Setting correct audio levels
- Mixing audio and changing volume over time
- Cleaning bad audio with the Equalizer
Refining your project with effects and titles
- Adding transitions
- Keying (Blue/Green screen)
Color Correction
- Fixing common problems with footage
- Adding creative color treatments
- Speeding up your editing with Adjustment Layers
Resizing and animating images and video
- Basic Motion Controls
- Using keyframes to animate zooms and pans
- Working with logos and photographs
Exporting your project
- Making life simple with Presets
- Web exports for YouTube, Facebook, Twitter and Instagram
- Exporting for PC and MAC playback
- High-quality exports
Tips and common problems
- Resetting your preferences file
- Moving and relinking source files
- The auto-save vault