Internet Marketing Expert Course

Internet Marketing Expert Course

Training Mode Regular Fasttrack Crash Brochure
Classroom | Online 4 Months 2 Months 1 Month Download
Internet Marketing Expert Course at Next-G Education is designed under the guidance of IT industry expert or professional of the well-renowned company. This course is well suited for professional as well as freshers, who are looking at their career in Internet Marketing or Digital Marketing. This Course covers the concept of Graphic, Basic HTML Tags, Wordpress, On Page SEO, Off Page SEO, Google Webmaster, Google Analytics, Google Adwords, SMO etc.

This Course is suitable for students who are:

  • looking their career in Digital Marketing Industry
  • have basic knowledge of Computer
  • looking to improve their career prospects.

This course is also best suitable to promote own business or rank in different search engines


  • 10th, 12th or Equivalent
  • BCA/MCA, B.Tech, M.Tech, (IT),
  • Diploma Candidates



  • Graphic, Web, Development Concept
  • Adobe Photoshop
  • HTML and CSS
  • WordPress Domain and Hosting Concepts

Module II
SEO Introduction
Why does my website need SEO?
How Search Engines Work
Major search engines
Techniques for SEO

  • White Hat
  • Black Hat
  • Gray Hat

Phases in SEO

  • Pre site
  • on page
  • post site
  • off page

Keywords – the Most Important Item in SEO

  • Keyword Length-
  • Keyword Demand
  • Synonyms/Alternative Words
  • Keyword Density
  • How to calculate keyword density
  • Keyword research tools

Module III:
On Page Introduction
On-Page SEO Checklist

  • URL Optimization
  • Title Optimization
  • Meta tags Optimization
  • Description
  • Keyword
  • Author
  • Robot
  • ALT text
  • HTML tags
  • Internal linking strategy
  • Content Optimization
  • Canonical Issue
  • Site Maps
  • Favicon
  • Robot.txt file
  • 301 and 302 redirects.
  • HTML Validation
  • Broken Link Management
  • Usability and accessibility

Other Factors of On Page SEO

  • Content Change
  • Business Address and Telephone Number

Module IV
Off Page Activity

  • Link Building
  • Back link
  • Anchor Text

Types of Links in SEO

  • Inbound Links/ Incoming Links
  • Outbound Links/ External Links
  • Internal Links

Techniques for Link building

  • Social Bookmarking
  • Directory Submission
  • Article Submission
  • Blog Posting
  • Blog Commenting
  • Guest Blogging
  • Press Release Submission
  • Classified Submission
  • Search Engine Submission
  • Picture Sharing
  • Document Sharing(PPT Sharing)
  • RSS Submission
  • Q and Ans. Posting
  • Business Listing
  • Local Listing
  • Video Submission
  • Forum Posting
  • Link Exchange

Module V

  • Social Media Optimization
  • SMO Introduction
  • Importance of Social Sites
  • Social Page Cretion
  • Promotion on Social Sites

Module VI
Site setup for SEO
Managing redirection of pages and websites
Content Quality Checkup
CMS Websites Benefits or Limitation

Module VII
Tools in SEO

Google Analytic tools

  • Site Setup for Analytic
  • Implementation of Tracking Code on Website
  • Linking Google Analytics to Search Console
  • Real Time Analysis in analytics
  • Detailed Analysis of Audience through Analytics
  • Detailed Analysis of Acquisition
  • Detailed Analysis of Behavior in Analytics
  • Detailed Analysis of Conversions
  • Linked Analytics through Ad words

Google Webmaster tools

  • Linked Website through Search Console
  • Search Appearance  in Webmasters
  • Analysis Performance
  • Url Inspection
  • Coverage
  • Sitemaps Submission for indexing
  • Internal and External Link Analysis
  • Ownership Verification
  • Website Indexing
  • Fetching New URL



Developers Google

  • Speed
  • Page Speed
  • Insights

Module VIII
Google Algorithm

  • Hummingbird
  • Mobile Friendly Update
  • Panda Update
  • Penguin Update
  • Pigeon Update
  • Payday Update
  • Pirate Update
  • EMD (Exact Match Domain) Update
  • Top Heavy Update
  • AMD

Module IX
Online Marketing : Bing Ads & Google AdWords

Google AdWords

  • Importance of Online Marketing
  • Create First Campaign
  • Ads Groups
  • ADS and Extensions
    • Location Extensions
    • Call Extensions
    • Social Extensions
    • Product Extensions
    • Seller Ratings
    • Sitelinks
    • Dynamic Search Ad Extensions

 Module X

  • Email Marketing
  • Importance of E-Mail Marketing
  • E-Mail Configuration

Module XI

Online Reputation Management

Module XII Live Project Work

Upcoming Batches
Date Course Name Time Training Mode Demo
Classroom | Online
Digital Marketing First Batch at 9.00 AM - Last Batch at 7.00 PM Classroom | Online Request Free Demo


  • SEO Expert
  • SEO Professional
  • On Page SEO Expert
  • Off Page SEO Expert
  • Blogging Expert
  • Google Tools Expert
  • AdWords Expert
  • Internet Marketing Expert
  • SMO Expert



Our team welcome, all our trainees to ask any doubts related to their course after training, if they face any doubt or got stuck in any topic or if they feel gap in their knowledge , they can contact to our counsellor for doubt session arrangement.
If you are facing any type of problem with class, we insure you to give refund ! We always takes a feedback with our trainees after classes. Further they don't love our classes after 3 or 5 , we will try to resolve it other wise we refund less amount.
Our team always committed to your success, so our institute offers students to pay their fees installment in monthly basis, rather than full amount*.
Equipped with more than 5+ years of industry experience our instructors will assure a successful leap in your knowledge, improvement and preparation. Know about our Instructors.
Our team always committed to your success, so our institute offers students to pay their fees installment in monthly basis, rather than full amount*.
Students at Next-G Education can do maximum practice in lab as they wish with proper internet connection. Our Lab Instructors helps during practice. Students can frequently ask any doubt if they are facing issue during practice session.
At Next-G Education,we make sure for PG or Lodge or Room in very low cost. We always care our students which are coming from different location either they are from India or Outside India. So if your are interested to join our course and looking for Room or PG we definitely provide you in affordable cost. You can also share your arrival details with us in advance for proper adjustment ion few days.
We offers assured job placement to our candidates opting for our all courses. As Next-G Education, associated partner of Web services, Info web tech, Global Sites Solution. You are invited to do paid internship with us after completion of course or our associated placement departments team provides job for you...
Are you interested to book free demo classes or looking for free counselling give us call on 9911012873 or mail us on : [email protected] or [email protected].