Google Ads Course with AI – Advanced PPC & Google Ads Training

Google Ads Course with AI

Training Mode Regular Fasttrack Crash
Classroom | Online 1 Month 15 Days 7 Days

Google Ads is one of the most powerful digital advertising platforms for businesses looking to generate targeted traffic, leads, sales, and conversions. With the increasing use of Artificial Intelligence in digital advertising, modern Google Ads professionals need to understand not only campaign creation but also AI-powered optimization, automated bidding, audience targeting, conversion tracking, and performance analysis.

Our Google Ads Course with AI is designed to provide comprehensive, practical, and industry-oriented training in Google Ads, PPC advertising, Search Ads, Display Ads, YouTube Ads, Shopping Ads, Performance Max, remarketing, conversion tracking, analytics, and AI-powered campaign optimization.

This course takes learners from beginner to advanced level, helping them develop the skills required to create, manage, optimize, and scale Google Ads campaigns for businesses and clients.


Why Learn Google Ads with AI?

Artificial Intelligence is transforming paid advertising by helping marketers with:

  • Campaign creation
  • Keyword research
  • Ad copy generation
  • Audience targeting
  • Smart bidding
  • Performance analysis
  • Conversion optimization
  • Budget allocation
  • Campaign automation

In this course, students will learn how to combine Google Ads expertise with AI tools to create more efficient and data-driven advertising campaigns.

Who Should Join This Google Ads Course?

This Google Ads Course with AI is suitable for:

  • Students and Freshers
  • Digital Marketing Professionals
  • PPC Executives
  • SEO Professionals
  • Freelancers
  • Business Owners
  • Entrepreneurs
  • E-commerce Professionals
  • Marketing Professionals
  • Agency Professionals
  • Website Owners

Google Ads Course Curriculum

Module 1 – Introduction to Google Ads

  • What is Google Ads?
  • Introduction to PPC Advertising
  • Google Ads Ecosystem
  • Google Ads vs SEO
  • Google Ads vs Social Media Advertising
  • How Google Ads Auction Works
  • Ad Rank
  • Quality Score
  • Cost Per Click (CPC)
  • Click-Through Rate (CTR)
  • Conversion Rate
  • Cost Per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Google Ads Account Structure

Understanding Account Structure

Account → Campaign → Ad Group → Keywords → Ads

Module 2 – Google Ads Account Setup

  • Creating a Google Ads Account
  • Google Ads Interface
  • Billing and Payment Setup
  • Campaign Settings
  • Location Targeting
  • Language Targeting
  • Budget Settings
  • Bidding Settings
  • Conversion Goals
  • Audience Settings
  • Google Ads Account Structure
  • Linking Google Analytics with Google Ads

Module 3 – Keyword Research for Google Ads

Keyword research is one of the most important parts of a successful Google Ads campaign.

Topics include:

  • Keyword Research Fundamentals
  • Search Intent
  • Commercial Keywords
  • Transactional Keywords
  • Keyword Match Types
    • Broad Match
    • Phrase Match
    • Exact Match
  • Negative Keywords
  • Search Volume
  • Keyword Competition
  • Keyword Planning
  • Competitor Keyword Research
  • Keyword Grouping
  • Keyword Selection Strategy

AI-Powered Keyword Research

  • AI Keyword Generation
  • Keyword Clustering with AI
  • Search Intent Classification
  • Negative Keyword Ideas
  • Competitor Keyword Analysis
  • AI-Assisted Campaign Planning

Module 4 – Google Search Ads

Learn how to create high-performing Search campaigns.

Topics include:

  • Search Campaign Setup
  • Ad Groups
  • Responsive Search Ads
  • Headlines
  • Descriptions
  • Ad Assets
  • Sitelink Assets
  • Callout Assets
  • Structured Snippet Assets
  • Call Assets
  • Location Assets
  • Lead Form Assets
  • Keyword-to-Ad Relevance
  • Landing Page Relevance
  • Ad Rank Optimization
  • Quality Score Optimization

AI for Search Ads

  • AI Ad Copy Generation
  • Multiple Headline Variations
  • Description Generation
  • Ad Copy Testing
  • Search Intent-Based Ad Copy
  • Competitor Ad Analysis
  • AI-Assisted Ad Optimization

Module 5 – Google Display Advertising

Learn how to reach potential customers across Google's Display Network.

Topics include:

  • What is Display Advertising?
  • Display Campaign Setup
  • Audience Targeting
  • Demographic Targeting
  • Interest-Based Targeting
  • Remarketing
  • Placement Targeting
  • Contextual Targeting
  • Display Ad Formats
  • Banner Advertising
  • Responsive Display Ads
  • Display Campaign Optimization

AI for Display Advertising

  • AI Creative Ideas
  • Ad Copy Generation
  • Audience Research
  • Creative Testing
  • AI-Assisted Campaign Optimization

Module 6 – YouTube Advertising

Learn how to create and manage advertising campaigns on YouTube.

Topics include:

  • Introduction to YouTube Ads
  • YouTube Campaign Types
  • Video Ad Formats
  • In-Stream Ads
  • Skippable Ads
  • Non-Skippable Ads
  • Video Discovery
  • YouTube Audience Targeting
  • Demographic Targeting
  • Interest-Based Targeting
  • Remarketing
  • Video Ad Creative Strategy
  • YouTube Campaign Optimization

AI for YouTube Ads

  • AI Video Ad Scripts
  • AI Ad Copy
  • Video Hook Generation
  • Audience Research
  • Creative Ideas
  • AI-Assisted Campaign Analysis

Module 7 – Google Shopping Ads

Learn how businesses can promote products directly through Google Shopping.

Topics include:

  • Introduction to Google Shopping
  • Merchant Center
  • Product Feed
  • Product Titles
  • Product Descriptions
  • Product Images
  • Product Categories
  • Product Attributes
  • Product Feed Optimization
  • Shopping Campaign Setup
  • Shopping Performance Analysis
  • Product-Level Optimization

AI for Shopping Ads

  • AI Product Title Optimization
  • Product Description Optimization
  • Product Feed Enhancement
  • Keyword and Product Research
  • AI-Based Product Analysis

Module 8 – Performance Max Campaigns

Performance Max is an important part of modern Google Ads advertising.

Topics include:

  • Introduction to Performance Max
  • How Performance Max Works
  • Campaign Setup
  • Asset Groups
  • Audience Signals
  • Search Themes
  • Creative Assets
  • Conversion Goals
  • Budget Management
  • Performance Analysis
  • Campaign Optimization
  • Performance Max Best Practices

AI & Performance Max

  • AI-Assisted Asset Creation
  • Audience Research
  • Creative Testing
  • Performance Analysis
  • Campaign Optimization
  • AI-Based Performance Insights

Module 9 – Remarketing & Retargeting

Learn how to reconnect with users who have previously interacted with your business.

Topics include:

  • What is Remarketing?
  • Website Remarketing
  • Customer List Remarketing
  • YouTube Remarketing
  • Display Remarketing
  • Dynamic Remarketing
  • Audience Lists
  • Customer Segmentation
  • Retargeting Strategy
  • Frequency Management
  • Remarketing Campaign Optimization

Module 10 – Conversion Tracking & Analytics

Accurate conversion tracking is essential for measuring campaign performance.

Topics include:

  • What is Conversion Tracking?
  • Google Ads Conversion Tracking
  • Google Analytics 4
  • Google Tag Manager
  • Website Conversions
  • Form Submission Tracking
  • Phone Call Tracking
  • Purchase Tracking
  • Lead Tracking
  • E-commerce Tracking
  • Event Tracking
  • Attribution Fundamentals
  • Conversion Value
  • Enhanced Conversions

Module 11 – Google Tag Manager

  • Introduction to Google Tag Manager
  • GTM Account Structure
  • Tags
  • Triggers
  • Variables
  • Google Ads Conversion Tag
  • GA4 Configuration
  • Event Tracking
  • Form Tracking
  • Button Click Tracking
  • Phone Click Tracking
  • Debugging and Preview Mode

Module 12 – Google Ads Bidding Strategies

Understand how bidding impacts campaign performance.

Topics include:

  • Manual CPC
  • Maximize Clicks
  • Maximize Conversions
  • Target CPA
  • Target ROAS
  • Maximize Conversion Value
  • Smart Bidding
  • Automated Bidding
  • Bid Strategy Selection
  • Budget Optimization
  • Bid Performance Analysis

AI-Based Bidding Analysis

  • Performance Trend Analysis
  • Budget Recommendations
  • Conversion Analysis
  • CPA Analysis
  • ROAS Analysis
  • AI-Assisted Optimization

Module 13 – Google Ads Optimization

Learn how to improve campaign performance and reduce unnecessary advertising costs.

Topics include:

  • CTR Optimization
  • CPC Optimization
  • Quality Score Improvement
  • Conversion Rate Optimization
  • CPA Reduction
  • ROAS Improvement
  • Search Term Analysis
  • Negative Keyword Optimization
  • Ad Copy Testing
  • Landing Page Optimization
  • Device Performance
  • Location Performance
  • Time-Based Performance
  • Audience Performance
  • Budget Optimization

Module 14 – Landing Page & Conversion Rate Optimization

Google Ads performance depends heavily on landing page experience.

Topics include:

  • Landing Page Fundamentals
  • Landing Page Structure
  • Headline Optimization
  • CTA Optimization
  • Lead Form Optimization
  • Mobile Landing Pages
  • Page Speed
  • Trust Signals
  • Social Proof
  • A/B Testing
  • Conversion Rate Optimization
  • AI-Assisted Landing Page Optimization

Module 15 – Google Ads Analytics & Reporting

Learn how to analyze campaign performance and prepare professional reports.

Key Metrics

  • Impressions
  • Clicks
  • CTR
  • CPC
  • Conversions
  • Conversion Rate
  • CPA
  • Conversion Value
  • ROAS
  • Impression Share
  • Quality Score

Reporting

  • Google Ads Reports
  • GA4 Reports
  • Campaign-Level Analysis
  • Ad Group Analysis
  • Keyword Analysis
  • Search Term Analysis
  • Conversion Analysis
  • Client Reporting
  • Monthly Performance Reports

AI-Powered Reporting

  • AI-Based Performance Analysis
  • Automated Insights
  • Campaign Performance Summaries
  • Anomaly Detection
  • Budget Recommendations
  • Optimization Recommendations

Module 16 – AI Tools for Google Ads

Students will learn how AI can support the complete paid advertising workflow.

AI Applications

  • Keyword Research
  • Ad Copy Creation
  • Campaign Planning
  • Audience Research
  • Competitor Analysis
  • Landing Page Analysis
  • Creative Ideas
  • Performance Analysis
  • Reporting
  • Optimization

AI Tools

  • ChatGPT
  • Google Gemini
  • Claude
  • Perplexity
  • Google Ads AI Features
  • Google Analytics AI Features
  • Google Workspace AI Tools

Module 17 – Advanced Google Ads Automation

  • Google Ads Automation
  • Automated Rules
  • Scripts Fundamentals
  • Google Ads Scripts
  • Google Sheets Integration
  • AI + Google Sheets
  • AI + APIs
  • Automated Reporting
  • Automated Performance Monitoring
  • Budget Monitoring
  • Alert Systems
  • AI-Powered Optimization Workflows
  • n8n for Marketing Automation

Module 18 – Lead Generation with Google Ads

Learn how to generate qualified leads using Google Ads.

Topics include:

  • Lead Generation Strategy
  • Lead Funnel
  • Search Campaign for Leads
  • Landing Page Strategy
  • Lead Form Optimization
  • Call Lead Generation
  • WhatsApp Lead Strategy
  • CRM Integration
  • Lead Tracking
  • Lead Quality Analysis
  • Cost Per Lead
  • Lead-to-Customer Conversion
  • ROI Analysis

Practical Integration

Google Ads → Landing Page → Lead Form → CRM → Sales Team → Conversion

Module 19 – E-commerce Advertising & ROAS

  • E-commerce Advertising Strategy
  • Product Campaigns
  • Shopping Campaigns
  • Performance Max
  • Product Feed Optimization
  • Conversion Value
  • ROAS
  • Customer Acquisition Cost
  • Customer Lifetime Value
  • Product-Level Performance
  • Budget Allocation
  • Scaling Profitable Campaigns

Module 20 – Professional Google Ads Tools

Google Tools

  • Google Ads
  • Google Keyword Planner
  • Google Analytics 4
  • Google Tag Manager
  • Google Merchant Center
  • Google Search Console
  • Google Trends
  • Looker Studio

SEO & Research Tools

  • Semrush
  • Ahrefs
  • Ubersuggest

AI Tools

  • ChatGPT
  • Gemini
  • Claude
  • Perplexity


Practical Google Ads Projects

Project 1 – Lead Generation Campaign

Students will create a complete Google Search campaign for a service-based business.

Research → Keywords → Ad Groups → Ads → Landing Page → Conversion Tracking → Optimization

Project 2 – E-commerce Google Ads Campaign

Students will create an advertising campaign for an online store.

  • Merchant Center
  • Product Feed
  • Shopping
  • Performance Max
  • Conversion Tracking
  • ROAS Analysis

Project 3 – YouTube Advertising Campaign

Students will develop:

  • Target Audience
  • Video Ad Strategy
  • Ad Copy
  • Video Script
  • Campaign Setup
  • Budget
  • Performance Analysis

Project 4 – Remarketing Campaign

Students will create a complete remarketing funnel:

Website Visitor → Audience → Remarketing Ad → Landing Page → Conversion

Upcoming Batches
Date Course Name Time Training Mode Demo
Classroom | Online
 Digital Marketing First Batch at 9.00 AM - Last Batch at 7.00 PM Classroom | Online Request Free Demo

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KEY FEATURES OF COURSES

Our team welcome, all our trainees to ask any doubts related to their course after training, if they face any doubt or got stuck in any topic or if they feel gap in their knowledge , they can contact to our counsellor for doubt session arrangement.
We understand that every student's financial situation is different. To ensure a smooth learning experience, we offer flexible fee installment plans, allowing students to pay their course fees in easy and convenient installments without compromising on their education*.
Equipped with more than 5+ years of industry experience our instructors will assure a successful leap in your knowledge, improvement and preparation. Know about our Instructors.
Our team always committed to your success, so our institute offers students to pay their fees installment in monthly basis, rather than full amount*.
Students at Next-G Education can do maximum practice in lab as they wish with proper internet connection. Our Lab Instructors helps during practice. Students can frequently ask any doubt if they are facing issue during practice session.
At Next-G Education,we make sure for PG or Lodge or Room in very low cost. We always care our students which are coming from different location either they are from India or Outside India. So if your are interested to join our course and looking for Room or PG we definitely provide you in affordable cost. You can also share your arrival details with us in advance for proper adjustment ion few days.
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