ADVANCE DIGITAL MARKETING

ADVANCE DIGITAL MARKETING

Training Mode Regular Fasttrack Crash
Classroom | Online 6 Months 3 Months 45 Days

Digital: it’s a more common word in at least 60% of people across the country. Digital technology combines with IT technology growing day by day within our daily life. Almost peoples are using digital technology to make their task easy, precise and fast way. Because its reduce our times and cost to do the things fast. So, Points come to how we can improve our self as per Digital technology. Point this we at Next-G Education designed Advance Digital Marketing Expert Course, which is based on the latest technology and helpful for working professional, fresher’s, businessman and anyone who looks forward to improving their skills in Digital Technology.

This 6 Months designed course are the unique one in itself, in which one will learn the concepts of Adobe Photoshop to improve website graphics work, Fillmore video editing software to advertise video, related any business, create a viral video, etc. After learning graphic designing and video editing concepts you will learn to create highly optimized web pages & websites using HTML & CSSBootstrap & WordPress.

After learning the concepts of graphic design, video editing, web pages designing, you will learn the implementation of SEO techniques on web pages to make web pages popular. During learning techniques of SEO, our experts teach all factors of on page and off page activity. Step by step we will cover all the concepts throughout the course mentioned in our course details below. Within the course we will cover all the essential digital marketing concepts also apart from mention one like create ads and optimize, SEO tools analyze, make a website or business as a brand.

WHO CAN JOIN ADVANCE DIGITAL MARKEITNG COURSE

  • 10th, 12th or Equivalent
  • BCA/MCA, B.Tech, M.Tech, B.sc (IT), B.sc(CS)
  • Diploma Candidates

OVERVIEW OF ADVANCE DIGITAL MARKETING EXPERT COURSE

  1. Module: Graphic Design
  2. Module: Web Designing
  3. Module: Video Editing
  4. Module: Wordpress Website Development
  5. Module: SEO
  6. Module: SMO
  7. Module: Online Advertising - PPC & Ad words
  8. Module: Content Marketing
  9. Module: SEO Tools
  10. Module: Online Reputation Management
  11. Module: Schema Markup
  12. Module: Website Setup for SEO
  13. Module: SEO Checklist before Website Publishing
  14. Module: Online Selling on Different Platform
  15. Module: Techniques to Boost Ranking Within Month
  16. Module: Google Adsense and Youtube Earning
  17. Module: Free Blog Creation and Earning
  18. Module: Google Certification Exam
  19. Module: Domain and Hosting Concepts
  20. Module: Business E-Mail Creation
  21. Module: Important Questions and Answer

COMPLETE ADVANCE DIGITAL MARKETING COURSE OVERVIEW

MODULE 1: GRAPHICS DESIGNING (ADOBE PHOTOSHOP)

  • Adobe Photoshop Introduction
  • Workspaces in Photoshop
  • Vector vs Raster
  • Image size
  • Dimension in Photoshop
  • Resolution
  • Layers Work
  • File types
  • Colour
  • Making
  • Copy & paste
  • Transform tools
  • Using brushes
  • Eraser tool & Layer Masking
  • Shape tool
  • Type principals
  • Layer styles
  • Paths & Pen tool
  • Smart Objects
  • Colour Adjustments
  • Adjustment Layers
  • Filters in Photoshop
  • Blending Modes
  • Saving in Photoshop
  • Setting up a document
  • 3D Effect
  • Adding type to the design
  • Save for print
  • Save for web
  • Project

MODULE 2: WEB DESIGNING

HTML5 & CSS3

  • Website Designing and Planning
  • HTML: Introduction, Editors, structure, tables, lists etc.
  • CSS: Introduction, adding CSS, colors in CSS, fonts, text formatting, pages background color, using float, maintain ordered and unordered lists, box model in CSS, margin, padding, and border concepts
  • File structuring using selectors: Selection in CSS, Uses of classes,
    tag uses, using ids to give look your website, Selector weight values
  • HTML5: Selections in HTML5, Developing web layout and Navigation, Layout creation and Navigation in
  • HTML5, Create Column, Header Creation, Adding Navigation Bar etc..
  • CSS3: Modules, Box and Text Shadow, Importing other style sheets
  • Creating drop-down and pages on your menus
  • Adding Various Features on your Website
  • Google Map Mapping in Your Website
  • Embedding a YouTube Video
  • Adding Social Icons in website
  • Web Form Creation

Bootstrap

  • Bootstrap Introduction
  • Grid system
  • Typography
  • Table Creation
  • Form Elements, Classes, and States
  • Button styling using btn classes
  • Image responsive using bootstrap
  • Helpers CSS Classes
  • Glyph Icons, Dropdown Menu, and Button Group
  • Responsive Navigation Menu – Navbar Components
  • Pagination
  • Bootstrap Page Alerts
  • Bootstrap components
  • Bootstrap Plug-In the modal dialog box
  • Bootstrap Plug-in Tool tips
  • Bootstrap Plug-in Alerts
  • Collapsible and accordion
  • Carousel
  • External CSS use

MODULE 3: VIDEO EDITING USING FILMORA

  • Introduction
  • Uses
  • Filmora Interface
  • Trim, Crop, Rotate and Adjust Video
  • Edit Audio
  • Add Text
  • Filters
  • Use Transition
  • Advanced Text Editing
  • Add Overlay & Elements
  • Split Screen
  • Advanced Color Tuning
  • Add Blur Object
  • Pan and Zoom
  • Freeze Frame
  • Reverse Video
  • Slow Motion & Fast Forward a video
  • Green Screen video Edit
  • Chroma Key
  • Export & Render
  • Add Video Over
  • Render Timeline for Smooth Preview
  • Use Shortcuts
  • Render &
  • Export to MP3
  • Record PC Screen
  • Rotate Recorded
  • Add a Blur Background
  • Add Mobile Frame
  • Stabilize Video
  • Watermark
  • Make GIF
  • Glitch Effect
  • Clone
  • Awesome Filters
  • Add Emoji and Fireworks
  • Record Custom Screen Size in Filmora
  • Save  File
  • Export File

MODULE 4: WEBSITE DEVELOPMENT USING WORD PRESS CMS

WordPress Introduction

  • It’s Uses
  • it’s Importanc

Installation and Configuration

Wamp Server Setup/ Xamp Server Setup

  • Database Creation
  • Uses of WordPress File
  • WordPress Dashboard
  • Importance of Dashboard
  • Install New Theme, Modify New Themes
  • Posts
  • Media
  • Pages
  • Comments
  • Appearance
  • Customize and Navigate the Dashboard
  • Writing Settings
  • Different Editor and Tool Bar
  • HTML Editor and Tool Bar
  • Text Formatting
  • Page’s Creation
  • Difference Between Pages and Blogs
  • Role of Pages and Blogs
  • Optimization of Images for Uploading Using SEO
  • Upload and Insert an Image
  • Insert Images from Web Sources
  • Uses of Images in Media Library
  • Image Gallery Creation
  • Insertion of Audio and Video in Pages and Blogs
  • Uses of Widgets and Plugins
  • Importance of Widget Option to build Website
  • Manage Sidebar Items Using Widget
  • Important Plugins
  • How to Install and Activate a Plugin
  • How To use Plugins in Websites
  • Content Creation using Page Builders
  • Use of Typography to Enhance Posts and Pages
  • Use Images/ Audio/ Video to Enhance Posts and Pages
  • Customizing Heater Art with a Built-in-Tool
  • Static Page Setup and Designing
  • Add Sliders on Home Page
  • Logo, Menus, Body, Footer Content Designing
  • Update
  • Manually and Automatic Setting
  • Install Plugin Upgrades
  • Resize Images Using CSS
  • Heading Color Changes using CSS
  • Menu Updation Using CSS
  • Header Footer Designing using CSS
  • Sidebar
  • HTML Mode
  • PHP Code
  • SEO Introduction
  • Most Important SEO Plugins
  • Google Analytics and Webmasters Setup to Site
  • Social Plugins uses and configuration’s
  • Sitemap Creation using Plugins
  • Professional Business/ News/ Blogging/Songs etc.. Website Development
  • Woo-Commerce Website Development

MODULE 5: DIGITAL MARKETING INTRODUCTION

MODULE 6: SEO

SEO Introduction

Why does my website need SEO?

How Search Engines Work

Major search engines

Techniques for SEO

  • White Hat SEO
  • Black Hat SEO

Phases in SEO

  • Pre-site activity
  • On page activity
  • Post site activity
  • Off page activity

Keywords – the Most Important Item in SEO

  • Keyword Length-
  • Keyword Demand
  • Synonyms/Alternative Words
  • Keyword Density
  • How to calculate keyword density
  • Keyword research tools

On Page Introduction

On-Page SEO Checklist

  • URL Optimization
  • Title Optimization
  • Meta tags Optimization
  • Description
  • Keyword
  • Author
  • Robot
  • ALT text
  • HTML tags
  • Internal linking strategy
  • Content Optimization
  • Canonical Issue
  • Site Maps
  • Favicon
  • Robot.txt file
  • 301 and 302 redirects.
  • HTML Validation
  • Broken Link Management
  • Usability and accessibility

Other Factors of On Page SEO

  • Content Change
  • Business Address and Telephone Number

Off Page Activity

  • Link Building
  • Back link
  • Anchor Text

Types of Links in SEO

  • Inbound Links/ Incoming Links
  • Outbound Links/ External Links
  • Internal Links

Techniques for Link building

  • Social Bookmarking
  • Directory Submission
  • Article Submission
  • Blog Posting
  • Blog Commenting
  • Guest Blogging
  • Press Release Submission
  • Classified Submission
  • Search Engine Submission
  • Picture Sharing
  • Document Sharing(PPT Sharing)
  • RSS Submission
  • Q and Ans. Posting
  • Business Listing
  • Local Listing
  • Video Submission
  • Forum Posting
  • Link Exchange

Site setup for SEO

  • Managing redirection of pages and websites
  • Content Quality Checkup
  • CMS Websites Benefits or Limitation

MODULE 6: SMO

Introduction of social platform

Social Media Marketing Strategy

Account Creation

Facebook Page Creation and Marketing

  • Facebook Page Creation
  • Profiles
  • Manage Strong Profiles
  • Groups creation and Promotions
  • Events Creations and Promotions
  • Facebook Community

Facebook Posts

  • How to Upload Photo and Video
  • How to Create Photo Album
  • How to Create a photo Carousel
  • How to Create Slideshow
  • How to Create an Instant Experience

Facebook ADS Manager

Campaign Name

Buying Type

Campaign Objective

  • Awareness
  • Consideration
  • Conversion

Ad Set

Create New Facebook Ads

  • An ad with an image or video
  • Ad with multiple images or videos in a carousel
  • Collection
  • Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

  • Facebook
  • Instagram
  • Audience Network

Optimization & Delivery

Google Plus

  • Business Listing
  • Creating a Strong Profile
  • Create a Business Page
  • community
  • followers etc..

LinkedIn

  • Personal Account Creation
  • Make Profile Strong
  • Creation of  Page for business, brand, popularity
  • How to write an Article on LinkedIn
  • Group Creation and Promotion
  • How to get followers

Twitter

  • Create a strong Twitter Personal or Business Page
  • Tweets in Twitter
  • Advantages of Tweets for Branding
  • Use of # tag
  • Use of @ tag and its importance
  • How to Increase followers

Youtube

  • Create a Profile on Youtube
  • Create Chanel on youtube
  • Customize Your Chanel
  • Creations of Playlists in YouTube
  • Dashboard
  • Section
  • Setting
  • How to post the video on Public and Private
  • How to Solve Copyright Issues
  • Analytics
  • You tube Ads
  • How To earn money from Youtube

Pint rest

Instagram

Myspace

Vimeo and other social plateforms

MODULE 7: EMAIL MARKETING

MODULE 8: ONLINE MARKETING

MODULE 9: GOOGLE ADWORDS

Google Adwords Fundamentals

Introduction

Keyword Planner

Create Your First campaign

Goal Selection

  • Sales
  • Leads
  • Website Traffic
  • Product & Brand Consideration
  • Brand awareness and search
  • App Promotion
  • Create a campaign without a goal’s guidance

Campaign types

  • Search
  • Display
  • Shopping
  • Video

Locations Targeting

  • TARGET
  • EXCLUDE
  • Near by

Languages

Budget

  • Delivery Method
    • Standard
    • Accelerated

Bidding

Setting

Starts and End Dates

Audience targeting

Ads Extensions

  • Site link Extensions
  • Callout extensions
  • Call extensions
  • Structured snippet extensions
  • Message extensions
  • App extensions
  • Promotion extensions
  • Location extensions
  • Price extensions

Ad Rotation

Ad Schedule

Campaign URLs

Ad Group  

Keywords

  • Broad Match
  • Phrase Match
  • Exact Match

Create Ads

Demographics

Filter

Segment

Columns

Planning

  • Keyword Planner
  • Ad Preview and Diagnosis

Shared Library

  • Audience manager
  • Portfolio bid strategies
  • Negative keyword lists
  • Shared budgets
  • Placement exclusion lists

Bulk Actions

  • All bulk actions
  • Rules
  • Scripts
  • Uploads

Measurement

  • Conversions
  • Google Analytics
  • Search attribution

Setup

  • Billing & payments
  • Business data
  • Account access
  • Linked accounts
  • Preferences
  • Google Merchant Center

MODULE 10: GOOGLE AD SENSE

MODULE 11: GOOGLE TOOLS

Google Analytic tools

  • Site Setup for Analytic
  • Implementation of Tracking Code on Website
  • Linking Google Analytics to Search Console
  • Real Time Analysis in analytics
  • Detailed Analysis of Audience through Analytics
  • Detailed Analysis of Acquisition
  • Detailed Analysis of Behavior in Analytics
  • Detailed Analysis of Conversions
  • Linked Analytics through Ad words

Google Webmaster tools

  • Linked Website through Search Console
  • Search Appearance  in Webmasters
  • Analysis Performance
  • Url Inspection
  • Coverage
  • Sitemaps Submission for indexing
  • Internal and External Link Analysis
  • Ownership Verification
  • Website Indexing
  • Fetching New URL

ALEXA

WOORANK

Developers Google

  • Speed
  • Page Speed
  • Insights

MODULE 12: GOOGLE ALGORITHM

  • Hummingbird
  • Mobile Friendly Update
  • Panda Update
  • Penguin Update
  • Pigeon Update
  • Payday Update
  • Pirate Update
  • EMD (Exact Match Domain) Update
  • Top Heavy Update
  • AMD

Module-1 Course Content

A PHP Error was encountered

Severity: Notice

Message: Undefined offset: 0

Filename: views/course.php

Line Number: 129

A PHP Error was encountered

Severity: Notice

Message: Trying to get property of non-object

Filename: views/course.php

Line Number: 129

" class="panel-collapse collapse" role="tabpanel" aria-labelledby="

A PHP Error was encountered

Severity: Notice

Message: Undefined offset: 0

Filename: views/course.php

Line Number: 129

A PHP Error was encountered

Severity: Notice

Message: Trying to get property of non-object

Filename: views/course.php

Line Number: 129

">

A PHP Error was encountered

Severity: Notice

Message: Undefined offset: 0

Filename: views/course.php

Line Number: 132

A PHP Error was encountered

Severity: Notice

Message: Trying to get property of non-object

Filename: views/course.php

Line Number: 132

CONTACT US

Course Feedback

View More Testimonials

Student Projects

KEY FEATURES OF COURSES

Our team welcome, all our trainees to take free of cost class up to 1 year * after training., if they want to improve their skills or if they feel gap in their knowledge.
If you are facing any type of problem with class, we insure you to give refund ! We always takes a feedback with our trainees after classes. Further they don't love our classes after 3 or 5 , we will try to resolve it other wise we refund less amount.
Our team always committed to your success, so our institute offers students to pay their fees installment in monthly basis, rather than full amount*.
Equipped with more than 5+ years of industry experience our instructors will assure a successful leap in your knowledge, improvement and preparation. Know about our Instructors.
Our team always committed to your success, so our institute offers students to pay their fees installment in monthly basis, rather than full amount*.
Students at Next-G Education can do maximum practice in lab as they wish with proper internet connection. Our Lab Instructors helps during practice. Students can frequently ask any doubt if they are facing issue during practice session.
At Next-G Education,we make sure for PG or Lodge or Room in very low cost. We always care our students which are coming from different location either they are from India or Outside India. So if your are interested to join our course and looking for Room or PG we definitely provide you in affordable cost. You can also share your arrival details with us in advance for proper adjustment ion few days.
We offers assured job placement to our candidates opting for our all courses. As Next-G Education, associated partner of Web services, Info web tech, Global Sites Solution. You are invited to do paid internship with us after completion of course or our associated placement departments team provides job for you...
Are you interested to book free demo classes or looking for free counselling give us call on 783837033, 7683072463 or mail us on : [email protected] or [email protected]