6 Skills That Every SEO Professional Should Master
SEO i.e. Search Engine Optimisation is not about pursuing a course that anybody with a technical mind can do. It involves a strategic plan of action and smart execution process to make an impact. Anybody with the right skill-set can start working as an SEO professional and make any company’s online presence worth.
From being familiar with the algorithms of Google and other prominent search engines to generate more sales lead requires diverse skills. The digital media landscape is always dynamic and every professional has to be on his/ her toes to make the efficient use of the content on digital media channels.
To become the master of SEO, we have compiled a list of the six most essential skills that can bring the rank of a company’s website on top of the important search engines’ result pages.
Using engaging and relevant content
Generating high – quality content is considered as the core of any SEO strategy. It is not just a tactic to bring up the website ranking but more of a message that you convey to your audience. If you want to accomplish your search engine optimization goals then focus on the communication needs and feed the customers with engaging content. One should also avoid using copied content to ensure credibility on Google, Yahoo, and other search engines.
Good quality content supported by relevant keywords brings more traffic to the targeted website. If the content loaded with useful information then it results in more number of clicks, conversions and finally sales.
Learn the game of keywords
SEO campaigns initiate with keyword research. They range from a single word to a long-phrase depending upon the sphere. Every SEO professional must learn the skill of keyword research. It attracts relevant customers and ensures organic traffic on the website. This includes understanding the writing and search behavior of the target audience who types a specific word while seeking information on a particular subject.
Apart from choosing the right keyword, a professional should also know the right keyword density before optimizing the website.
Page titles and Meta descriptions
Page titles and Meta descriptions are an essential component in the process of search engine optimization. The page title simply summarises the content of the page. It usually appears on the results pages of search engines and external sites which attracts the searcher to open the link. These include relevant keywords and phrases to describe what the web page is all about.
On the other hand, Meta descriptions are a brief summary of the content which gives more offering to the searcher about the information. One must understand the importance of adding relevant information to the Meta descriptions by not stuffing unnecessary keywords. This helps the webpage in making the description more enticing for searchers and turns them into potential customers.
URL optimization remains an underrated part of search engine optimization. However, it is essential to focus on creating clear and simple URLs for a better SEO function. If the URL contains relevant keyword then Google and other search engines will highlight it while bringing up the search results. When it becomes popular on the search pages then the web page can drive more traffic and customers for conversion.
The most important skill for an SEO professional to master is learning to create descriptive yet short URLs that have less number of variables. Uncomplicated URLs brings more acceptance as well as better page ranking.
Before getting into ranking, search engines require links. Google, Yahoo, and many other search engines find content that is linked somewhere on the web. The right linking strategy boost SEO function as it gives the web crawlers an idea about the structure of the website. The web crawler and bots reach the first homepage of the website and start linking and rendering it. Thus, it requires recognizing the relationship between other webpages and content on the website.
An SEO professional must master the skill of creating backlinks. They are the backbone of any SEO strategy.
Optimizing website for mobile
There are many studies that suggest around 57% of the website traffic comes from mobile devices. The most prominent search engine Google has changed its algorithm a long back by giving preference to responsive websites while showcasing the results. Having a mobile responsive website is beneficial in many cases. Majority of target audience make searches on their smartphones. Thus, an SEO professional must have to skill and knowledge of making the website optimized for mobile to offer a better visual experience.