Advance Digital Marketing Course
| Training Mode | Regular | Fasttrack | Crash | Brochure |
|---|---|---|---|---|
| Classroom | Online | 6 Months | 3 Months | 45 Days | Download |
It’s a more common word in at least 60% of people across the country. Digital technology combines with IT technology growing day by day within our daily life. Almost peoples are using digital technology to make their task easy, precise and fast way. Because it reduces our times and cost to do the things fast. So, Points come to how we can improve our self as per Digital technology. Point this we at Next-G Education designed Advance Digital Marketing Expert Course, which is based on the latest technology and helpful for working professional, fresher’s, businessman and anyone who looks forward to improving their skills in Digital Technology.
This 6 Months designed course are the unique one in itself, in which one will learn the concepts of Adobe Photoshop to improve website graphics work. After learning graphic designing you will learn to create highly optimized web pages & websites using HTML & CSS, Bootstrap & WordPress.
After learning the concepts of graphic design, web pages designing, you will learn the implementation of SEO techniques on web pages to make web pages popular. During learning techniques of SEO, our experts teach all factors of on page and off page activity. Step by step we will cover all the concepts throughout the course mentioned in our course details below. Within the course we will cover all the essential digital marketing concepts also apart from mention one like create ads and optimize, SEO tools analyze, make a website or business as a brand.
WHO CAN JOIN ADVANCED DIGITAL MARKETING COURSE?
- 10th, 12th or Equivalent
- BCA/MCA, B. TECH, M. TECH, B.SC(IT/CS), BBA, MBA, B.COM Students
- Diploma Candidates
- Working Professionals
Overview of Advance Digital Marketing Expert Course
- Module: Graphic Design
- Module: Web Designing
- Module: WordPress Website Development
- Module: SEO
- Module: SMO
- Module: Online Advertising - PPC & Ad words
- Module: Content Marketing
- Module: SEO Tools
- Module: Online Reputation Management
- Module: Schema Markup
- Module: Website Setup for SEO
- Module: SEO Checklist before Website Publishing
- Module: Online Selling on Different Platform
- Module: Techniques to Boost Ranking Within Month
- Module: Google AdSense and YouTube Earning
- Module: Free Blog Creation and Earning
- Module: Google Certification Exam
- Module: Domain and Hosting Concepts
- Module: Business E-Mail Creation
- Module: Important Questions and Answer
Complete Advance Digital Marketing Course Overview
Module 1: Graphics Designing (Adobe Photoshop)
- Adobe Photoshop Introduction
- Workspaces in Photoshop
- Vector vs Raster
- Image size
- Dimension in Photoshop
- Resolution
- Layers Work
- File types
- Colour
- Making
- Copy & paste
- Transform tools
- Using brushes
- Eraser tool & Layer Masking
- Shape tool
- Type principals
- Layer styles
- Paths & Pen tool
- Smart Objects
- Colour Adjustments
- Adjustment Layers
- Filters in Photoshop
- Blending Modes
- Saving in Photoshop
- Setting up a document
- 3D Effect
- Adding type to the design
- Save for print
- Save for web
- Project
Module 2: Web Designing
HTML5 & CSS3
- Website Designing and Planning
- HTML: Introduction, Editors, structure, tables, lists etc.
- CSS: Introduction, adding CSS, colors in CSS, fonts, text formatting, pages background color, using float, maintain ordered and unordered lists, box model in CSS, margin, padding, and border concepts
- File structuring using selectors: Selection in CSS, Uses of classes,
tag uses, using ids to give look your website, Selector weight values
- HTML5: Selections in HTML5, Developing web layout and Navigation, Layout creation and Navigation in
- HTML5, Create Column, Header Creation, Adding Navigation Bar etc..
- CSS3: Modules, Box and Text Shadow, Importing other style sheets
- Creating drop-down and pages on your menus
- Adding Various Features on your Website
- Google Map Mapping in Your Website
- Embedding a YouTube Video
- Adding Social Icons in website
- Web Form Creation
Module 3: Bootstrap
- Bootstrap Introduction
- Grid system
- Typography
- Table Creation
- Form Elements, Classes, and States
- Button styling using btn classes
- Image responsive using bootstrap
- Helpers CSS Classes
- Glyph Icons, Dropdown Menu, and Button Group
- Responsive Navigation Menu – Navbar Components
- Pagination
- Bootstrap Page Alerts
- Bootstrap components
- Bootstrap Plug-In the modal dialog box
- Bootstrap Plug-in Tool tips
- Bootstrap Plug-in Alerts
- Collapsible and accordion
- Carousel
- External CSS use
Module 4: Website Development using Word press CMS
WordPress Introduction
- It’s Uses
- it’s Importance
Installation and Configuration
Wamp Server Setup/ Xamp Server Setup
- Database Creation
- Uses of WordPress File
- WordPress Dashboard
- Importance of Dashboard
- Install New Theme, Modify New Themes
- Posts
- Media
- Pages
- Comments
- Appearance
- Customize and Navigate the Dashboard
- Writing Settings
- Different Editor and Tool Bar
- HTML Editor and Tool Bar
- Text Formatting
- Page’s Creation
- Difference Between Pages and Blogs
- Role of Pages and Blogs
- Optimization of Images for Uploading Using SEO
- Upload and Insert an Image
- Insert Images from Web Sources
- Uses of Images in Media Library
- Image Gallery Creation
- Insertion of Audio and Video in Pages and Blogs
- Uses of Widgets and Plugins
- Importance of Widget Option to build Website
- Manage Sidebar Items Using Widget
- Important Plugins
- How to Install and Activate a Plugin
- How To use Plugins in Websites
- Content Creation using Page Builders
- Use of Typography to Enhance Posts and Pages
- Use Images/ Audio/ Video to Enhance Posts and Pages
- Customizing Heater Art with a Built-in-Tool
- Static Page Setup and Designing
- Add Sliders on Home Page
- Logo, Menus, Body, Footer Content Designing
- Update
- Manually and Automatic Setting
- Install Plugin Upgrades
- Resize Images Using CSS
- Heading Colour Changes using CSS
- Menu Updating Using CSS
- Header Footer Designing using CSS
- Sidebar
- HTML Mode
- PHP Code
- SEO Introduction
- Most Important SEO Plugins
- Google Analytics and Webmasters Setup to Site
- Social Plugins uses and configuration’s
- Sitemap Creation using Plugins
- Professional Business/ News/ Blogging/Songs etc. Website Development
- Woo-Commerce Website Development
Module 5: Digital Marketing Introduction
Module 6: SEO
SEO Introduction
Why does my website need SEO?
How Search Engines Work
Major search engines
Techniques for SEO
- White Hat SEO
- Black Hat SEO
Phases in SEO
- Pre-site activity
- On page activity
- Post site activity
- Off page activity
Keywords – the Most Important Item in SEO
- Keyword Length-
- Keyword Demand
- Synonyms/Alternative Words
- Keyword Density
- How to calculate keyword density
- Keyword research tools
On Page Introduction
On-Page SEO Checklist
- URL Optimization
- Title Optimization
- Meta tags Optimization
- Description
- Keyword
- Author
- Robot
- ALT text
- HTML tags
- Internal linking strategy
- Content Optimization
- Canonical Issue
- Site Maps
- Favicon
- Robot.txt file
- 301 and 302 redirects.
- HTML Validation
- Broken Link Management
- Usability and accessibility
Other Factors of On Page SEO
- Content Change
- Business Address and Telephone Number
Off Page Activity
- Link Building
- Back link
- Anchor Text
Types of Links in SEO
- Inbound Links/ Incoming Links
- Outbound Links/ External Links
- Internal Links
Techniques for Link building
- Social Bookmarking
- Directory Submission
- Article Submission
- Blog Posting
- Blog Commenting
- Guest Blogging
- Press Release Submission
- Classified Submission
- Search Engine Submission
- Picture Sharing
- Document Sharing (PPT Sharing)
- RSS Submission
- Q and Ans. Posting
- Business Listing
- Local Listing
- Video Submission
- Forum Posting
- Link Exchange
Site setup for SEO
- Managing redirection of pages and websites
- Content Quality Check-up
- CMS Websites Benefits or Limitation
Module 6: SMO
Introduction of social platform
Social Media Marketing Strategy
Account Creation
Facebook Page Creation and Marketing
- Facebook Page Creation
- Profiles
- Manage Strong Profiles
- Groups creation and Promotions
- Events Creations and Promotions
- Facebook Community
Facebook Posts
- How to Upload Photo and Video
- How to Create Photo Album
- How to Create a photo Carousel
- How to Create Slideshow
- How to Create an Instant Experience
Facebook ADS Manager
Campaign Name
Buying Type
Campaign Objective
- Awareness
- Consideration
- Conversion
Ad Set
Create New Facebook Ads
- An ad with an image or video
- Ad with multiple images or videos in a carousel
- Collection
- Ad with Existing Post
Budget & Schedule
Audience Targeting
Ads Placement
- Audience Network
Optimization & Delivery
Google Plus
- Business Listing
- Creating a Strong Profile
- Create a Business Page
- community
- followers etc.
- Personal Account Creation
- Make Profile Strong
- Creation of Page for business, brand, popularity
- How to write an Article on LinkedIn
- Group Creation and Promotion
- How to get followers
- Create a strong Twitter Personal or Business Page
- Tweets in Twitter
- Advantages of Tweets for Branding
- Use of # tag
- Use of @ tag and its importance
- How to Increase followers
YouTube
- Create a Profile on YouTube
- Create Chanel on YouTube
- Customize Your Chanel
- Creations of Playlists in YouTube
- Dashboard
- Section
- Setting
- How to post the video on Public and Private
- How to Solve Copyright Issues
- Analytics
- You tube Ads
- How To earn money from YouTube
Pint rest
Myspace
Vimeo and other social platforms
Module 7: Email Marketing
Module 8: Online Marketing
Module 9: Google AdWords
Google AdWords Fundamentals
Introduction
Keyword Planner
Create Your First campaign
Goal Selection
- Sales
- Leads
- Website Traffic
- Product & Brand Consideration
- Brand awareness and search
- App Promotion
- Create a campaign without a goal’s guidance
Campaign types
- Search
- Display
- Shopping
- Video
Locations Targeting
- TARGET
- EXCLUDE
- Near by
Languages
Budget
- Delivery Method
- Standard
- Accelerated
Bidding
Setting
Starts and End Dates
Audience targeting
Ads Extensions
- Site link Extensions
- Callout extensions
- Call extensions
- Structured snippet extensions
- Message extensions
- App extensions
- Promotion extensions
- Location extensions
- Price extensions
Ad Rotation
Ad Schedule
Campaign URLs
Ad Group
Keywords
- Broad Match
- Phrase Match
- Exact Match
Create Ads
Demographics
Filter
Segment
Columns
Planning
- Keyword Planner
- Ad Preview and Diagnosis
Shared Library
- Audience manager
- Portfolio bid strategies
- Negative keyword lists
- Shared budgets
- Placement exclusion lists
Bulk Actions
- All bulk actions
- Rules
- Scripts
- Uploads
Measurement
- Conversions
- Google Analytics
- Search attribution
Setup
- Billing & payments
- Business data
- Account access
- Linked accounts
- Preferences
- Google Merchant Centre
Module 10: Google Ad Sense
Module 11: Google Tools
Google Analytic tools
- Site Setup for Analytic
- Implementation of Tracking Code on Website
- Linking Google Analytics to Search Console
- Real Time Analysis in analytics
- Detailed Analysis of Audience through Analytics
- Detailed Analysis of Acquisition
- Detailed Analysis of Behaviour in Analytics
- Detailed Analysis of Conversions
- Linked Analytics through Ad words
Google Webmaster tools
- Linked Website through Search Console
- Search Appearance in Webmasters
- Analysis Performance
- URL Inspection
- Coverage
- Sitemaps Submission for indexing
- Internal and External Link Analysis
- Ownership Verification
- Website Indexing
- Fetching New URL
ALEXA
WOORANK
Developers Google
- Speed
- Page Speed
- Insights
Module 12: Google Algorithm
- Hummingbird
- Mobile Friendly Update
- Panda Update
- Penguin Update
- Pigeon Update
- Payday Update
- Pirate Update
- EMD (Exact Match Domain) Update
- Top Heavy Update
- AMD
Module 13: Complete Knowledge of Free and Paid Tools
Module 14: Preparation for Interview and Job Placement
| Date | Course Name | Time | Training Mode | Demo |
|---|---|---|---|---|
| Classroom | Online |
Digital Marketing | First Batch at 9.00 AM - Last Batch at 7.00 PM | Classroom | Online | Request Free Demo |
Key Features of Advance Digital Marketing Expert Course
a. Be expert in adobe photoshop
b. creating viral video
c. Learn Web Page Design and Maintenance
d. Learn Wordpress
e. Techniques to optimize web pages
f. Techniques to create quality backlinks through off-page activity
g. Free and paid tools analysis
h. maintain schema markup
i. concepts of free Google tools analytics and webmaster
j. key concepts to selling products on different online portals
k. Concepts to increase the ranking of newly websites within a month
l. concepts to run ADS in minimum cost on different platforms like Google SERP, Youtube, Google search partners, Gmail etc,
m. Concepts to create a free blog and earn money
n. all concepts of website hosting, business email creation, ht access control, redirection, website optimizing, moving localhost website to live one etc..
o. concepts of earning money online using the blog, video etc..
p. Interviews tips and techniques
Career Options in Advance Digital Marketing Course
- Graphic Designer
- Web Designer
- SEO Executive
- Project Manager
- SMO Executive
- PPC Experts
- Digital Marketing Executive
- Business Consultants
- Brand Marketing Executive
- Online Website Maintenance Executive
- Online Sales Executive
CONTACT US
Course Feedback
Awesome I attended 1st class yesterday and i was really feel very happy to choose Nextg education. There is very good teachers and they also guide me to what to do after it.
I did my digital marketing course from next g education. It helps me a lot to grow my career. Nextgeducation an institute with many IT courses. Good environment, best place to learn IT courses
best place to learn digital marketing and web designing
