Advance Digital Marketing Premimum Course
| Training Mode | Regular | Fasttrack | Crash | Brochure |
|---|---|---|---|---|
| Classroom | Online | 3 Months | 2 Months | 1 Month | Download |
Advance Digital Marketing Premium Course is a fully professional course designed by professional trainers at Next-G Education. This Course is one of the popular courses among our courses. In this Courses we will cover all the concepts and techniques of WordPress website development, complete SEO process which includes on page and Off page optimization in details with properly practical and theoretical knowledge. After this we will teach concepts of online ads which comes within the Google AdWords. Here we will cover all types of ads with proper project. Then module 4 will start where we will deeply discuss the concepts of most in demanding social media concepts related all social platforms. Here will discuss concepts of quality post, page likes, fan followers, page creation, groups creation, events creation and lots more along with SMO ADS on all platforms. In module 5 we covered all concepts of email marketing through Gmail and all other platforms. In six module we teach basic to advance concepts of affiliated marketing with proper project to earn through various website. And in last we discus all important concepts of ranking website fast, creating high quality ads, create strong social media impression, generate business through email marketing and in last earn more through affiliated marketing.
Advance Digital Marketing Premimum Course Highlights
- Learn to create blogging, informative and business website
- Important Plugins for SEO, Google Analytics, Google Webmasters, Affiliated Marketing
- Learn to create SEO Optimized Website
- Learn Most Important on Page Optimization Concepts with live project
- Learn Most off page optimization Optimization Concepts to create High Quality Backlink
- Concepts of creating High Quality all types ads
- Creating High impression on Social Media Plateforms
- Create high quality ads on social plateforms
- Create high quality email marketing concepts
- Learn Affiliated marketing concepts to earn money
Module-1 Website Development through PHP CMS Wordpress
WordPress Introduction
- It's Uses
- it's Importance
Installation and Configuration
- Wamp Server Setup/ Xamp Server Setup
- Database Creation
- Uses of WordPress File
- WordPress Dashboard
- Importance of Dashboard
- Install New Theme, Modify New Themes
Detail Dashboard Introduction
- Posts
- Media
- Pages
- Comments
- Appearance
- Themes
- Customize
- Widgets
- Menus
- Editors
- Plugins
- Importance of Plugins and theri uses
- Users
- Add another users
- Tools
- Setting
- General
- Writing
- Reading
- Importance of Permalinks
Pages and Blog's Dashboard in Detail
- Customize and Navigate the Dashboard
- Writing Settings
- Different Editor and Tool Bar
- HTML Editor and Tool Bar
- Text Formatting
- Page's Creation
- Difference Between Pages and Blogs
- Role of Pages and Blogs
How To Manage Visual and Audio Content
- Optimization of Images for Uploading Using SEO
- Upload and Insert an Image
- Insert Images from Web Sources
- Uses of Images in Media Library
- Image Gallery Creation
- Insertion of Audio and Video in Pages and Blogs
Widgets and Plugins Customization
- Uses of Widgets and Plugins
- Importance of Widget Option to build Website
- Manage Sidebar Items Using Widget
- Important Plugins
- How to Install and Activate a Plugin
- How To use Plugins in Websites
Web Page Content Optimization
- Content Creation using Page Builders
- Use of Typography to Enhance Posts and Pages
- Use Images/ Audio/ Video to Enhance Posts and Pages
- Customizing Heater Art with a Built-in-Tool
Home Page Selection and Content Management
- Static Page Setup and Designing
- Add Sliders on Home Page
- Logo, Menus, Body, Footer Content Designing
Maintaining of Website
- Update
- Manually and Automatic Setting
- Install Plugin Upgrades
Basic Theme Editing and Designing
- Resize Images Using CSS
- Heading Color Changes using CSS
- Menu Updation Using CSS
- Header Footer Designing using CSS
- Sidebar
- HTML Mode
- PHP Code
SEO Plugins and Configuration's
- SEO Introduction
- Most Important SEO Plugins
- Google Analytics and Webmasters Setup to Site
- Social Plugins uses and configuration's
- Sitemap Creation using Plugins
Project Work in WordPress Course
- Professional Business/ News/ Blogging/Songs etc.. Website Development
- Woo-Commerce Website Development
Module-2 SEO On Page and Off Page Complete Knowledge
Module I
Use of HTML in SEO
- What is HTML?
- HTML Tags
- The Declaration
- The HTML Element
- The HTML Element
- The HTML Element
- Keywords Types
- Keywords Research Tools
- Tools used to optimize On Page
- Techniques to create highly optimized website
Module III
SEO Introduction
Why does my website need SEO?
How Search Engines Work
Major search engines
Techniques for SEO
- White Hat SEO:
- Black Hat SEO
Phases in SEO
- Pre site activity
- On page activity
- Post site activity
- Off page activity
Keywords – the Most Important Item in SEO
- Keyword Length-
- Keyword Demand
- Synonyms/Alternative Words
- Keyword Density
- How to calculate keyword density
- Keyword research tools
Module IV
On Page Introduction
On-Page SEO Checklist
- URL Optimization
- Title Optimization
- Meta tags Optimization
- Description
- Keyword
- Author
- Robot
- ALT text
- HTML tags
- Internal linking strategy
- Content Optimization
- Canonical Issue
- Site Maps
- Favicon
- Robot.txt file
- 301 and 302 redirects.
- HTML Validation
- Broken Link Management
- Usability and accessibility
Other Factors of On Page SEO
- Upgrading Analytics, webmasters, Others important code in head section
- Schema implementation
- Work according to search engine algorithm
- Indexing of pages in SERP
- Quick rank tricks and technique
- Content Change
- Business Address and Telephone Number
Module I
Off Page Activity
- Link Building
- Back link
- Anchor Text
Types of Links in SEO
- Inbound Links/ Incoming Links
- Outbound Links/ External Links
- Internal Links
Techniques for Link building
- Social Bookmarking
- Directory Submission
- Article Submission
- Blog Posting
- Blog Commenting
- Guest Blogging
- Press Release Submission
- Classified Submission
- Search Engine Submission
- Picture Sharing
- Document Sharing(PPT Sharing)
- RSS Submission
- Q and Ans. Posting
- Business Listing
- Local Listing
- Video Submission
- Forum Posting
- Link Exchange
Module II
Site setup for SEO
- Managing redirection of pages and websites
- Content Quality Checkup
- CMS Websites Benefits or Limitation
Module III
Tools in SEO
- Google Analytic tools
- Google Webmaster tools
- Google Developer tools
Module IV
Tools in SEO
- Tips and Tricks to find Quality backlinks website
- Tips to create quality external blogs.
- Tips to question and answering to get organic traffic to website.
- Tricks to increase PA and DA of website.
Module-3 PPC/Google Adwords Complete Knowledge
Google Adwords Fundamentals
Introduction
Keyword Planner
Create Your First campaign
Goal Selection
- Sales
- Leads
- Website Traffic
- Product & Brand Consideration
- Brand awareness and search
- App Promotion
- Create a campaign without a goal's guidance
Campaign types
- Search
- Display
- Shopping
- Video
Locations Targeting
- TARGET
- EXCLUDE
- Near by
Languages
Budget
- Delivery Method
- Standard
- Accelerated
Bidding
Setting
Starts and End Dates
Audience targeting
Ads Extensions
- Site link Extensions
- Callout extensions
- Call extensions
- Structured snippet extensions
- Message extensions
- App extensions
- Promotion extensions
- Location extensions
- Price extensions
Ad Rotation
Ad Schedule
Campaign urls
Ad Group
Keywords
- Broad Match
- Phrase Match
- Exact Match
Create Ads
Demographics
Filter
Segment
Columns
Planning
- Keyword Planner
- Ad Preview and Diagnosis
Shared Library
- Audience manager
- Portfolio bid strategies
- Negative keyword lists
- Shared budgets
- Placement exclusion lists
Bulk Actions
- All bulk actions
- Rules
- Scripts
- Uploads
Measurement
- Conversions
- Google Analytics
- Search attribution
Setup
- Billing & payments
- Business data
- Account access
- Linked accounts
- Preferences
- Google Merchant Center
Module-4 Social Media Optimization Complete Concepts
Module I
Introduction of social platform
Social Media Marketing Strategy
Account Creation
Facebook Page Creation and Marketing
- Facebook Page Creation
- Profiles
- Manage Strong Profiles
- Groups creation and Promotions
- Events Creations and Promotions
- Facebook Community
Facebook Posts
- How to Upload Photo and Video
- How to Create Photo Album
- How to Create a photo Carousel
- How to Create Slideshow
- How to Create an Instant Experience
Facebook ADS Manager
Campaign Name
Buying Type
Campaign Objective
- Awareness
- Consideration
- Conversion
Ad Set
Create New Facebook Ads
- Ad with an image or video
- Ad with multiple images or videos in a carousel
- Collection
- Ad with Existing Post
Budget & Schedule
Audience Targeting
Ads Placement
- Audience Network
Google Plus
- Business Listing
- Creating Strong Profile
- Create Business Page
- Community
- Followers etc..
- Personal Account Creation
- Make Profile Strong
- Creation of Page for business, brand, popularity
- How to write an Article on LinkedIn
- Group Creation and Promotion
- How to get followers
- Create a strong Twitter Personal or Business Page
- Tweets in Twitter
- Advantages of Tweets for Branding
- Use of # tag
- Use of @ tag and its importance
- How to Increase followers
Youtube
- Create a Profile on Youtube
- Create Chanel on youtube
- Customize Your Chanel
- Creations of Playlists in YouTube
- Dashboard
- Section
- Setting
- How to post the video on Public and Private
- How to Solve Copyright Issues
- Analytics
- Youtube Ads
- How To earn money from Youtube
Pint rest
Myspace
Vimeo and other social platforms
Module II
- Facebook Marketing
- LinkedIn account Setup and Advertising
- Twitter account Setup and Advertising
Module III
- Reporting
Module-5 E-Mail Marketing
- E-mail Marketing Introduction
- Fundamentals of Email Marketing
- Data Protection in Email Marketing
- Managing Contacts & Segmentation in Email Marketing
- Campaigns & Reporting in Email Marketing
- Boosting Your Email Marketing
Module-6 Affliated Markting
1. Introduction
2. What Is Affiliate Marketing?
3. Becoming a Merchant
4. How to Become an Affiliate
5. Managing an Affiliate Program
6. Affiliate Marketing Compensation Models
7. Affiliate Networks
8. Affiliate Marketing and Online Marketing
| Date | Course Name | Time | Training Mode | Demo |
|---|---|---|---|---|
| Classroom | Online |
Digital Marketing | First Batch at 9.00 AM - Last Batch at 7.00 PM | Classroom | Online | Request Free Demo |
