Learn Wordpress, SEO, SMO, PPC, EMAIL Marketing , Affliated Marketing

Advance Digital Marketing Premimum Course

Training Mode Regular Fasttrack Crash Brochure
Classroom | Online 3 Months 2 Months 1 Month Download

Advance Digital Marketing Premium Course is a fully professional course designed by professional trainers at Next-G Education. This Course is one of the popular courses among our courses. In this Courses we will cover all the concepts and techniques of WordPress website development, complete SEO process which includes on page and Off page optimization in details with properly practical and theoretical knowledge. After this we will teach concepts of online ads which comes within the Google AdWords. Here we will cover all types of ads with proper project. Then module 4 will start where we will deeply discuss the concepts of most in demanding social media concepts related all social platforms.  Here will discuss concepts of quality post, page likes, fan followers, page creation, groups creation, events creation and lots more along with SMO ADS on all platforms. In module 5 we covered all concepts of email marketing through Gmail and all other platforms. In six module we teach basic to advance concepts of affiliated marketing with proper project to earn through various website. And in last we discus all important concepts of ranking website fast, creating high quality ads, create strong social media impression, generate business through email marketing and in last earn more through affiliated marketing.

Advance Digital Marketing Premimum Course Highlights

  • Learn to create blogging, informative and business website
  • Important Plugins for SEO, Google Analytics, Google Webmasters, Affiliated Marketing
  • Learn to create SEO Optimized Website
  • Learn Most Important on Page Optimization Concepts with live project
  • Learn Most off page optimization Optimization Concepts to create High Quality Backlink
  • Concepts of creating High Quality all types ads
  • Creating High impression on Social Media Plateforms
  • Create high quality ads on social plateforms
  • Create high quality email marketing concepts
  • Learn Affiliated marketing concepts to earn money

Module-1 Website Development through PHP CMS Wordpress

WordPress Introduction

  • It's Uses
  • it's Importance

Installation and Configuration

  • Wamp Server Setup/ Xamp Server Setup
  • Database Creation
  • Uses of WordPress File
  • WordPress Dashboard
  • Importance of Dashboard
  • Install New Theme, Modify New Themes

Detail Dashboard Introduction

  • Posts
  • Media
  • Pages
  • Comments
  • Appearance
    • Themes
    • Customize
    • Widgets
    • Menus
    • Editors
  • Plugins
    • Importance of Plugins and theri uses
  • Users
    • Add another users
  • Tools
  • Setting
    • General
    • Writing
    • Reading
    • Importance of Permalinks

Pages and Blog's Dashboard in Detail

  • Customize and Navigate the Dashboard
  • Writing Settings
  • Different Editor and Tool Bar
  • HTML Editor and Tool Bar
  • Text Formatting
  • Page's Creation
  • Difference Between Pages and Blogs
  • Role of Pages and Blogs

How To Manage Visual and Audio Content

  • Optimization of Images for Uploading Using SEO
  • Upload and Insert an Image
  • Insert Images from Web Sources
  • Uses of Images in Media Library
  • Image Gallery Creation
  • Insertion of Audio and Video in Pages and Blogs

Widgets and Plugins Customization

  • Uses of Widgets and Plugins
  • Importance of Widget Option to build Website
  • Manage Sidebar Items Using Widget
  • Important Plugins
  • How to Install and Activate a Plugin
  • How To use Plugins in Websites

Web Page Content  Optimization

  • Content Creation using Page Builders
  • Use of Typography to Enhance Posts and Pages
  • Use Images/ Audio/ Video to Enhance Posts and Pages
  • Customizing Heater Art with a Built-in-Tool

Home Page Selection and Content Management

  • Static Page Setup and Designing
  • Add Sliders on Home Page
  • Logo, Menus, Body, Footer Content Designing

Maintaining of  Website

  • Update
  • Manually and Automatic Setting
  • Install Plugin Upgrades

Basic Theme Editing  and Designing

  • Resize Images Using CSS
  • Heading Color Changes using CSS
  • Menu Updation Using CSS
  • Header Footer Designing using CSS
  • Sidebar
  • HTML Mode
  • PHP Code

 SEO Plugins and Configuration's

  • SEO Introduction
  • Most Important SEO Plugins
  • Google Analytics and Webmasters Setup to Site
  • Social Plugins uses and configuration's
  • Sitemap Creation using Plugins

Project Work in WordPress Course

  • Professional Business/ News/ Blogging/Songs etc.. Website Development
  • Woo-Commerce Website Development

Module-2 SEO On Page and Off Page Complete Knowledge

Module I
Use of HTML in SEO

  • What is HTML?
  • HTML Tags
  • The Declaration
  • The HTML Element
  • The HTML Element
  • The HTML Element
Module II
  • Keywords Types
  • Keywords Research Tools
  • Tools used to optimize On Page
  • Techniques to create highly optimized website

Module III

SEO Introduction

Why does my website need SEO?

How Search Engines Work

Major search engines

Techniques for SEO

  • White Hat SEO:
  • Black Hat SEO

Phases in SEO

  • Pre site activity
  • On page activity
  • Post site activity
  • Off page activity

Keywords – the Most Important Item in SEO

  • Keyword Length-
  • Keyword Demand
  • Synonyms/Alternative Words
  • Keyword Density
  • How to calculate keyword density
  • Keyword research tools

Module IV
On Page Introduction
On-Page SEO Checklist

  • URL Optimization
  • Title Optimization
  • Meta tags Optimization
  • Description
  • Keyword
  • Author
  • Robot
  • ALT text
  • HTML tags
  • Internal linking strategy
  • Content Optimization
  • Canonical Issue
  • Site Maps
  • Favicon
  • Robot.txt file
  • 301 and 302 redirects.
  • HTML Validation
  • Broken Link Management
  • Usability and accessibility
Module V

Other Factors of On Page SEO

  • Upgrading Analytics, webmasters, Others important code in head section
  • Schema implementation
  • Work according to search engine algorithm
  • Indexing of pages in SERP
  • Quick rank tricks and technique
  • Content Change
  • Business Address and Telephone Number

Module I

Off Page Activity

  • Link Building
  • Back link
  • Anchor Text

Types of Links in SEO

  • Inbound Links/ Incoming Links
  • Outbound Links/ External Links
  • Internal Links

Techniques for Link building

  • Social Bookmarking
  • Directory Submission
  • Article Submission
  • Blog Posting
  • Blog Commenting
  • Guest Blogging
  • Press Release Submission
  • Classified Submission
  • Search Engine Submission
  • Picture Sharing
  • Document Sharing(PPT Sharing)
  • RSS Submission
  • Q and Ans. Posting
  • Business Listing
  • Local Listing
  • Video Submission
  • Forum Posting
  • Link Exchange

Module II

Site setup for SEO

  • Managing redirection of pages and websites
  • Content Quality Checkup
  • CMS Websites Benefits or Limitation

Module III
Tools in SEO

  • Google Analytic tools
  • Google Webmaster tools
  •  Google Developer tools

Module IV
Tools in SEO

  • Tips and Tricks to find Quality backlinks website
  • Tips to create quality external blogs.
  • Tips to question and answering to get organic traffic to website.
  • Tricks to increase PA and DA of website.

Module-3 PPC/Google Adwords Complete Knowledge

Google Adwords Fundamentals

Introduction

Keyword Planner

Create Your First campaign

Goal Selection

  • Sales
  • Leads
  • Website Traffic
  • Product & Brand Consideration
  • Brand awareness and search
  • App Promotion
  • Create a campaign without a goal's guidance

Campaign types

  • Search
  • Display
  • Shopping
  • Video

Locations Targeting

  • TARGET
  • EXCLUDE
  • Near by

Languages

Budget

  • Delivery Method
    • Standard
    • Accelerated

Bidding

Setting

Starts and End Dates

Audience targeting

Ads Extensions

  • Site link Extensions
  • Callout extensions
  • Call extensions
  • Structured snippet extensions
  • Message extensions
  • App extensions
  • Promotion extensions
  • Location extensions
  • Price extensions

Ad Rotation

Ad Schedule

Campaign urls

Ad Group  

Keywords

  • Broad Match
  • Phrase Match
  • Exact Match

Create Ads

Demographics

Filter

Segment

Columns

Planning

  • Keyword Planner
  • Ad Preview and Diagnosis

Shared Library

  • Audience manager
  • Portfolio bid strategies
  • Negative keyword lists
  • Shared budgets
  • Placement exclusion lists

Bulk Actions

  • All bulk actions
  • Rules
  • Scripts
  • Uploads

Measurement

  • Conversions
  • Google Analytics
  • Search attribution

Setup

  • Billing & payments
  • Business data
  • Account access
  • Linked accounts
  • Preferences
  • Google Merchant Center

Module-4 Social Media Optimization Complete Concepts

Module I

Introduction of social platform

Social Media Marketing Strategy

Account Creation

Facebook Page Creation and Marketing

  • Facebook Page Creation
  • Profiles
  • Manage Strong Profiles
  • Groups creation and Promotions
  • Events Creations and Promotions
  • Facebook Community

Facebook Posts

  • How to Upload Photo and Video
  • How to Create Photo Album
  • How to Create a photo Carousel
  • How to Create Slideshow
  • How to Create an Instant Experience

Facebook ADS Manager

Campaign Name

Buying Type

Campaign Objective

  •  Awareness
  • Consideration
  • Conversion

Ad Set

Create New Facebook Ads

  • Ad with an image or video
  • Ad with multiple images or videos in a carousel
  • Collection
  • Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

  • Facebook
  • Instagram
  • Audience Network
Optimization & Delivery

Google Plus

  • Business Listing
  • Creating Strong Profile
  • Create Business Page
  • Community
  • Followers etc..

LinkedIn

  • Personal Account Creation
  • Make Profile Strong
  • Creation of  Page for business, brand, popularity
  • How to write an Article on LinkedIn
  • Group Creation and Promotion
  • How to get followers

Twitter

  • Create a strong Twitter Personal or Business Page
  • Tweets in Twitter
  • Advantages of Tweets for Branding
  • Use of # tag
  • Use of @ tag and its importance
  • How to Increase followers

Youtube

  • Create a Profile on Youtube
  • Create Chanel on youtube
  • Customize Your Chanel
  • Creations of Playlists in YouTube
  • Dashboard
  • Section
  • Setting
  • How to post the video on Public and Private
  • How to Solve Copyright Issues
  • Analytics
  • Youtube Ads
  • How To earn money from Youtube

Pint rest

Instagram

Myspace

Vimeo and other social platforms

Module II

  • Facebook Marketing
  • LinkedIn account Setup and Advertising
  • Twitter account Setup and Advertising

Module III

  • Reporting

Module-5 E-Mail Marketing

  • E-mail Marketing Introduction
  • Fundamentals of Email Marketing
  • Data Protection in Email Marketing
  • Managing Contacts & Segmentation in Email Marketing
  • Campaigns & Reporting in Email Marketing
  • Boosting Your Email Marketing

Module-6 Affliated Markting

1. Introduction

2. What Is Affiliate Marketing?

3. Becoming a Merchant

4. How to Become an Affiliate

5. Managing an Affiliate Program

6. Affiliate Marketing Compensation Models

7. Affiliate Networks

8.  Affiliate Marketing and Online Marketing

Upcoming Batches
Date Course Name Time Training Mode Demo
Classroom | Online
17th, 20th, 24th Sept
Digital Marketing First Batch at 9.00 am - Last Batch at 8.00 pm Classroom | Online Request Free Demo

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Our team welcome, all our trainees to take free of cost class up to 1 year * after training., if they want to improve their skills or if they feel gap in their knowledge.
If you are facing any type of problem with class, we insure you to give refund ! We always takes a feedback with our trainees after classes. Further they don't love our classes after 3 or 5 , we will try to resolve it other wise we refund less amount.
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Equipped with more than 5+ years of industry experience our instructors will assure a successful leap in your knowledge, improvement and preparation. Know about our Instructors.
Our team always committed to your success, so our institute offers students to pay their fees installment in monthly basis, rather than full amount*.
Students at Next-G Education can do maximum practice in lab as they wish with proper internet connection. Our Lab Instructors helps during practice. Students can frequently ask any doubt if they are facing issue during practice session.
At Next-G Education,we make sure for PG or Lodge or Room in very low cost. We always care our students which are coming from different location either they are from India or Outside India. So if your are interested to join our course and looking for Room or PG we definitely provide you in affordable cost. You can also share your arrival details with us in advance for proper adjustment ion few days.
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