Latest SEO Updates 2021 | Google Algorithm Updates 2021
Google's algorithm constantly develops to guarantee that the most accurate, relevant, and safe pages are displayed to its users. And it appears to be introducing more and more changes each year.
Knowing what latest SEO updates 2021 have occurred will assist you in adhering to SEO best practices, improving your rankings, and determining the causes of performance shifts. Such algorithm changes mean that you must update your SEO approach frequently. It's critical to stay up with the fast-paced world of digital marketing, but it's often easier said than done.
That's why we've compiled a list for you to use as a starting point for updating your strategy for this year on this page. So, in chronological sequence, we'll go over the eight most significant Google algorithm updates 2021. These are some of them:
1. Passage Ranking Update in February 2021
Google may now utilize artificial intelligence to index web pages and specific passages (paragraphs, phrases) from those pages, thanks to the passage ranking update. This means that the featured snippet can be particular passages. Instead of forcing the user to trawl through the relevant web page to find an answer, the goal immediately responds to highly unreasonable requests.
Google explains in the example below that it now understands - the paragraph from the doityourself.com page (B) better answers the question than the unityone.com result on the same page (A).
"Our technologies were able to highlight a featured snippet in this situation, but this enhancement is applicable to how we rank web pages in general." The important message here is to focus on long-tail keywords rather than optimizing your posts for passage ranking.
• Provide high-quality, in-depth content on the subject.
• To make Googlebot's indexing easier, structure your webpage content correctly.
2. 100% Mobile-First Indexing Google Updates 2021 in March
As mobile traffic grew in popularity in the 2010s, Google emphasized mobile-friendliness as a ranking criterion in 2015. A year later, Google implemented mobile-first indexing, when Google scans and ranks your website pages based on the mobile version of that material.
Mobile-first indexing became the default for all new websites in July 2019. It became the default for all websites, old and new, in June 2021. To make your site more mobile-friendly, make sure it's responsive. Always manually test popups and form functionality on your mobile phone using lazy loading and image compression. Mobile-friendliness works on a page-by-page basis, but the mobile usability report in Search Console and Google's Mobile-Friendly Test tool can provide site-wide mobile performance data.
3. "About this Result" Update in February 2021
In February 2021, Google introduced the "About this result" feature, which adds more context to individual search results so that consumers may select which ones will be most useful to them.
The "About this result" box contains the following information:
• When Google initially indexed the page's webpage.
• Whether or not your site connection is secure.
• Which of your search terms display on the page.
• Whether the page is linked to other websites that use the exact search phrases.
• The page's linguistics.
• Whether it appears to be relevant for this search in a variety of locations.
It will also retrieve a brief description from Wikipedia if you have a Wikipedia reference (not meta tags this time). A user can assess whether or not a source is trustworthy by learning about it before seeing the results. This would help users find authoritative and reliable websites that aren't well-known. The feature, however, is still in beta.
What options do you have?
The "About this result" section has no bearing on your rating; it simply contains a list of page data, some of which are ranking considerations. As a result, make sure your site is using HTTPS.
• Obtaining high-quality backlinks
• Appropriately matching the keyword's aim.
4. Product Reviews Update in April 2021
The purpose of Google's April 2021 product reviews update was to encourage product reviews that included in-depth research, intelligent analysis, and original material rather than just summarizing a list of products. To write high-quality product review content, Google suggests that you:
• Demonstrate a professional understanding of the products.
• Share stuff that isn't available from the manufacturer.
• Provide quantitative performance indicators.
• Compare it to other items and prior models.
• Assist customers in making informed purchasing decisions.
Website Tool Tester's assessment of Wix is an example of an in-depth product review. It includes a complete comparison of competing goods, an interactive plan finder, FAQs, an actively moderated comments area, screenshots, and even videos in its 3,500-word content.
5. Link Spam Update in June 2021Google spam upgrade was applied to web page and picture results (so, not local results). It was divided into two sections, each of which Google claimed would begin and end on the same day—but it took two weeks longer than intended. There wasn't any information about this upgrade, but it's always a good idea to double-check that your website is spam-free.
If your website allows users to interact with it through comments, forums, or other means, you should be extremely wary of these malevolent actors. Here are some suggestions for keeping your website safe from spammers:
- Make sure your website's SSL certificate is up to current.
- Check for security vulnerabilities and manual action reports using Google Search Console.
- Clean up suspected spamming acts regularly, such as numerous requests from the same IP address.
- Use Noindex to keep low-trust pages out of Google's index, especially those that contain user-generated material.
- You can also use the Nofollow attribute to make the links nofollow.
6. MUM Update in May 2021
Google has progressed with AI in its algorithms, the most recent of which was the MUM upgrade in May 2021. The Multitask Unified Model (MUM) is a natural language model that is substantially more powerful than BERT, released in October of this year (bidirectional encoder representations from transformers).
MUM was created with the goal of "assisting you when there isn't a straightforward answer" MUM's purpose is to offer comprehensive answers to complex problems by combining contextual information from several sources. MUM is being trained in 75 languages, allowing it to find suitable replies in languages other than the one in which the query was typed.
This isn't to say you should start answering complicated queries in your postings. Conduct keyword research and continue to generate long-form content that focuses on long-tail and query keywords.
7. Core Web Vitals - Google Page Experience Update as a Google Ranking Factor in June 2021In addition to indexing mobile versions of web pages, Google has included a new set of metrics called Core Web Vitals as part of the page experience update. These aren't brand-new measures, but they are freshly emphasized criteria for quantifying a user's web experience.
• Largest Contentful Paint (LCP): the speed with which a page's primary material loads.
• Initial Input Delay (FID): the time it takes for a webpage to respond to the user's first action on it.
• Cumulative Layout Shift (CLS): the layout's stability (i.e., whether elements move around suddenly).
Page Speed Insights or the entire Google Core update 2021 report in Search Console provide real-time data for these parameters. Each of these reports includes suggestions for improving the page's responsiveness. These measures have been around for a long time. However, they now have a more immense influence on your rankings. In other words, web admins must step up their UX optimization efforts.
• Remove invasive interstitials or banners that block content from your website to boost your Core Web Vitals.
• implementing lazy loading
• optimizing and compressing images
• providing suitable dimensions for images and embeds
8. Page Title Update in August 2021Google has been changing page titles in the SERP based on the query for over a decade. However, beginning on August 16, users noticed that Google was radically altering their page titles, frequently to their damage. Google stated a week later that it had implemented the latest Google algorithm update 2021 that would no longer change titles based on queries but rather represent the page better.
This upgrade is not warmly accepted because titles are created using H1s, image tags, and even anchor text from other pages. The story is still unfolding as of writing this post.
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